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Sales Manager of FMCG Channels Development (Dry & Wet Wipes) - Job Opportunity at SUPER MED PTE. LTD.

Singapore, SG
Full-time
Senior
Posted: April 22, 2025
On-site
SGD 120,000 - 180,000 annually based on Singapore's FMCG senior management compensation standards

Key Responsibilities

Strategic development and execution of retail and FMCG business plans with P&L responsibility
Revenue optimization through channel development and partner relationship management
Team leadership and performance management across sales and distribution networks
Market intelligence gathering and competitive analysis for strategic planning
Supply chain optimization and inventory management coordination
KPI tracking and senior management reporting with actionable insights

Requirements

Education

Bachelor's or Master's degree in Business Administration or related field

Experience

5-8 years in senior leadership roles within FMCG wipes industry

Required Skills

Proven track record in sales growth Strong knowledge of retail operations Supply chain management expertise Strategic thinking and problem-solving abilities Strong commercial acumen Data-driven decision making capabilities Leadership and team motivation skills
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Sauge AI Market Intelligence

Industry Trends

The FMCG wipes sector is experiencing significant growth driven by increased hygiene awareness post-pandemic, with a projected CAGR of 6.8% through 2025. Sustainability concerns are reshaping product development, with biodegradable and eco-friendly wipes gaining market share. E-commerce acceleration is forcing traditional retail channels to adapt their distribution strategies. Premium segment expansion in Southeast Asian markets is creating new opportunities for differentiated products.

Role Significance

Typically managing 8-12 direct reports across sales, key accounts, and channel development functions
Senior management position with direct impact on revenue growth and market expansion strategies

Key Projects

Market expansion initiatives in Southeast Asian territories Digital transformation of traditional retail channels Supply chain optimization and sustainability implementation Strategic partnership development with major retailers

Success Factors

Deep understanding of Southeast Asian FMCG retail landscape and cultural nuances Ability to balance traditional trade relationships with modern retail requirements Strong negotiation skills for managing complex distributor agreements Data-driven approach to market analysis and strategy development

Market Demand

High demand with limited talent pool due to specialized industry knowledge requirements and rapid market expansion in Southeast Asia

Important Skills

Critical Skills

FMCG channel development expertise specifically in personal care categories Strategic planning and execution capabilities in high-growth markets Cross-cultural team leadership and stakeholder management Data analytics and market intelligence interpretation

Beneficial Skills

E-commerce and digital channel expertise Sustainability and environmental compliance knowledge Regional trade regulations understanding Change management experience

Unique Aspects

Specialized focus on both dry and wet wipes segments indicates a comprehensive product portfolio strategy
Role combines traditional FMCG sales leadership with modern channel development requirements
Position offers exposure to both established and emerging market dynamics in Southeast Asia

Career Growth

2-3 years in role before progression, depending on business growth and market expansion success

Potential Next Roles

Regional Sales Director General Manager - FMCG Division Country Manager Commercial Director

Company Overview

SUPER MED PTE. LTD.

Super Med PTE. LTD. appears to be a growing player in the personal care and hygiene products sector, with a focus on the Southeast Asian market

Mid-sized enterprise competing in the premium segment of the wipes category
Singapore-based with likely expansion plans across Southeast Asia
Fast-paced environment with emphasis on growth and market expansion, typical of scaling FMCG companies
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