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Sales Representative Lee & Wrangler Netherland - Job Opportunity at Kontoor Brands

Amsterdam, Netherlands
Full-time
Mid-level
Posted: May 23, 2025
On-site
EUR 45,000 - 60,000 annually plus commission and benefits, based on Amsterdam market rates for mid-level sales roles in premium fashion brands with 3+ years experience

Benefits

Attractive salary package with competitive market positioning that reflects the premium nature of iconic denim brands
Exclusive employee discounts on Wrangler® & Lee® products, providing access to high-quality apparel at reduced costs
Casual denim dress code policy that promotes comfort and brand alignment both in office and personal settings
Multi-cultural and diverse workforce environment fostering international perspectives and cross-cultural collaboration
Comprehensive employee resource groups focusing on diversity, sustainability, wellbeing and social activities to support holistic employee development
Professional development opportunities within a growth-driven environment offering clear advancement pathways
Global company benefits package leveraging international presence and resources
Four weeks of paid parental leave for eligible new parents, exceeding many industry standards
Flexible Fridays policy promoting work-life balance and employee autonomy
Tuition reimbursement program supporting continuous learning and skill development

Key Responsibilities

Develop and execute comprehensive mid and long-term regional sales strategies aligned with Benelux and EMEA business objectives, demonstrating strategic thinking and market analysis capabilities
Establish and drive regional sales account objectives and performance targets in collaboration with senior management, directly impacting revenue growth and market expansion
Monitor and manage account credit status while coordinating with cross-functional teams to minimize financial risk and optimize cash flow
Lead cross-departmental collaboration with Customer Service, Credit, Marketing/Merchandising and Operations teams to ensure seamless business operations and customer satisfaction
Conduct strategic field visits to build and maintain relationships with key accounts, identifying growth opportunities and addressing business challenges
Drive brand experience excellence within key regional accounts by developing in-store brand presentations in partnership with Visual Merchandising teams
Provide comprehensive market intelligence through weekly reporting on marketplace dynamics, competitor activities and product development opportunities

Requirements

Education

Bachelor's degree, Master would be an advantage

Experience

Minimum of 3 years' working experience in sales

Required Skills

Wholesale Field & Local Key knowledge – preferable with denim knowledge Digital mindset with a strong knowledge of excel Able to work comfortably in a fast-paced environment

Certifications

Holder of a valid driver's license (Category B)
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Sauge AI Market Intelligence

Industry Trends

The denim industry is experiencing a renaissance with premium and heritage brands gaining significant market share as consumers increasingly value authenticity and quality over fast fashion alternatives. This trend particularly benefits established brands like Lee and Wrangler with their century-long heritage and proven track records. Sustainability and ethical manufacturing are becoming critical differentiators in the fashion industry, with consumers and retailers prioritizing brands that demonstrate environmental responsibility. Kontoor Brands' owned manufacturing facilities in Mexico and Nicaragua position them to better control their supply chain sustainability narrative. Digital transformation in retail is accelerating the need for omnichannel sales approaches, requiring sales representatives to understand both traditional wholesale dynamics and digital commerce strategies to support retailer partners in their own digital evolution. The European fashion market is consolidating around fewer, stronger players, creating opportunities for established brands with strong market presence to gain additional market share through strategic account management and relationship building.

Role Significance

Likely part of a 3-5 person Benelux sales team, with potential coordination responsibilities with visual merchandising and support staff, typical for regional brand representation roles
This is a mid-level position with significant autonomy and strategic responsibility, reporting to sales management while having direct accountability for regional performance and key account relationships

Key Projects

Regional market expansion initiatives targeting new retail partners and distribution channels In-store brand experience enhancement projects working with key retail accounts to optimize product presentation and consumer engagement Cross-functional collaboration projects with marketing and merchandising teams to align regional strategies with global brand initiatives Customer relationship management system implementation and optimization to improve account management efficiency

Success Factors

Deep understanding of the European retail landscape and wholesale distribution dynamics, particularly in the Netherlands market where retail consolidation and changing consumer preferences require nuanced market knowledge Strong relationship-building capabilities to maintain and expand partnerships with key accounts while identifying new business opportunities in a competitive market environment Strategic thinking ability to translate global brand strategies into locally relevant tactics that resonate with Dutch and Benelux market characteristics Cross-cultural communication skills to effectively collaborate with international teams and diverse retail partners across different business cultures Analytical mindset to interpret market data, sales performance metrics, and competitive intelligence to drive informed decision-making

Market Demand

Moderate to high demand as the fashion industry rebounds post-pandemic and companies seek experienced sales professionals who can navigate both traditional wholesale and evolving retail landscapes

Important Skills

Critical Skills

Wholesale and retail relationship management skills are essential as the role requires maintaining existing partnerships while developing new business opportunities in a relationship-driven industry where personal connections often determine success Denim and fashion industry knowledge provides crucial context for product positioning, market trends, and customer needs, enabling more effective sales conversations and strategic planning Excel and data analysis capabilities are vital for tracking performance metrics, analyzing market trends, and providing meaningful insights to management for strategic decision-making Communication and presentation skills enable effective interaction with diverse stakeholders from retail buyers to internal cross-functional teams

Beneficial Skills

E-commerce and digital marketing understanding would enhance ability to support retail partners in their omnichannel strategies and understand modern consumer shopping behaviors Sustainability and supply chain knowledge would provide additional value given increasing market focus on ethical fashion and environmental responsibility Multiple language skills beyond Dutch and English would expand potential for broader European market involvement and cross-border account management Project management capabilities would enhance effectiveness in coordinating cross-functional initiatives and managing complex account development projects

Unique Aspects

Opportunity to represent two iconic heritage brands with over 130 years of combined history and strong consumer loyalty, providing natural market advantages and brand recognition
Role combines traditional wholesale sales with modern retail strategy, requiring both relationship management skills and digital commerce understanding
Position offers exposure to global fashion industry operations through Kontoor Brands' international presence and cross-regional collaboration opportunities
Unique combination of field sales and key account management responsibilities providing diverse experience in different sales methodologies
Access to comprehensive cross-functional collaboration with visual merchandising, marketing, and operations teams offering broad business experience

Career Growth

2-4 years to advance to senior sales management roles, depending on performance and regional growth achievements

Potential Next Roles

Regional Sales Manager for Benelux or broader European territories Key Account Manager for major European retail chains Brand Manager or Marketing Manager roles within Kontoor Brands Business Development Manager for new market expansion Sales Director positions in fashion or retail companies

Company Overview

Kontoor Brands

Kontoor Brands operates as a significant player in the global denim and workwear market, with a portfolio of heritage brands that have defined American casual wear for over a century. The company's vertical integration through owned manufacturing facilities and retail operations provides competitive advantages in quality control, cost management, and speed to market.

Strong market position as the parent company of two of the most recognizable denim brands globally, with Wrangler and Lee holding significant market share in both American and international markets, supported by over 140 retail locations worldwide
The Netherlands role represents a key position in Kontoor's European expansion strategy, with Amsterdam serving as a strategic hub for Benelux market penetration and growth in one of Europe's most fashion-forward regions
Corporate culture emphasizes heritage and authenticity while embracing innovation and sustainability, with a strong focus on employee development and inclusive workplace practices that reflect the brands' diverse global customer base
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