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Senior Account Executive, Public Relations - Job Opportunity at Gregory FCA

London, United Kingdom
Full-time
Senior
Posted: August 11, 2025
Hybrid
£50,000 - £60,060 per year

Benefits

Access to exclusive company networking events that provide valuable industry connections and professional development opportunities, positioning employees at the forefront of financial communications

Key Responsibilities

Drive strategic media relations initiatives that directly impact client visibility and market positioning, requiring proactive identification of story opportunities and industry trends that align with client objectives
Lead high-value media outreach campaigns while providing strategic direction to junior staff, ensuring maximum impact and return on investment for client campaigns
Develop and execute comprehensive strategic communication plans including press releases, thought leadership content, and social media strategies that enhance client reputation and market presence
Serve as primary client relationship manager, taking ownership of client satisfaction and campaign success while addressing complex client needs and strategic concerns
Lead client onboarding processes and strategic planning sessions, establishing campaign frameworks that deliver measurable business outcomes and long-term value
Provide expert industry analysis and strategic counsel to clients, demonstrating mastery of financial services regulations and market dynamics that impact client business objectives
Drive business development initiatives through award submissions, speaking opportunities, and conference participation that elevate both client and agency profile in the marketplace

Requirements

Education

An undergraduate degree in communications, public relations, journalism, English, or a similar major

Experience

Four to seven years PR experience

Required Skills

Proficiency in Google Workspace, Microsoft Office, and operational and productivity tools Understanding of AI and how it can support work Superior communication skills, both verbal and written Team first attitude, ability to work with junior and senior team members Client service oriented Familiar with national media/consumer of news Adaptable to changing work demands and priorities Ability to solve problems independently Self-starter Organized and effective multi-tasker Detail oriented Positive attitude
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Sauge AI Market Intelligence

Industry Trends

The financial services PR sector is experiencing significant transformation driven by increased regulatory scrutiny and digital communication demands, creating opportunities for specialists who can navigate complex compliance requirements while delivering innovative campaigns. Asset management firms are increasingly investing in thought leadership and reputation management as competition intensifies and client expectations for transparency and expertise continue to rise. The integration of AI tools in PR workflows is becoming essential for competitive advantage, with agencies that leverage these technologies able to deliver more sophisticated analysis and content creation at scale.

Salary Evaluation

The offered salary range of £50,000-£60,060 represents competitive compensation for a senior-level PR professional in London, aligning well with market rates for specialists with financial services experience. This range reflects the premium placed on sector expertise and the strategic nature of the role.

Role Significance

Based on the role's supervisory elements and client management responsibilities, this position likely involves managing 2-4 junior staff members while reporting to VP-level leadership, representing a key middle-management role within the agency structure.
This senior-level position carries significant strategic responsibility, serving as both client relationship manager and campaign strategist. The role involves substantial autonomy in decision-making while supporting business development and team leadership functions, indicating a position with clear advancement potential.

Key Projects

Leading comprehensive rebranding and repositioning campaigns for asset management firms entering new markets or launching innovative investment products Managing crisis communications and regulatory response strategies for financial services clients facing market volatility or compliance challenges Developing thought leadership platforms and award submission strategies that establish clients as industry experts and market leaders

Success Factors

Deep understanding of financial services regulations and market dynamics, enabling the development of compliant yet compelling communication strategies that resonate with target audiences Exceptional relationship management capabilities that foster long-term client partnerships and drive account growth through strategic counsel and consistent results delivery Advanced project management skills that ensure seamless campaign execution across multiple clients while maintaining quality standards and meeting tight deadlines Strategic thinking ability that connects communication activities to broader business objectives, demonstrating clear ROI and value creation for client organizations

Market Demand

High demand exists for senior PR professionals with financial services expertise, driven by regulatory complexity and the need for specialized knowledge in asset management communications.

Important Skills

Critical Skills

Superior written and verbal communication skills are fundamental to success, as the role requires creating compelling content that meets strict regulatory standards while engaging target audiences effectively Deep understanding of financial services and asset management is essential for providing strategic counsel and developing campaigns that resonate with sophisticated institutional audiences Client relationship management capabilities directly impact account retention and growth, making this skill vital for both individual success and agency profitability

Beneficial Skills

AI tool proficiency represents a competitive advantage in an evolving industry landscape, enabling more efficient content creation and campaign analysis Media relationship management skills enhance campaign effectiveness and provide long-term value through sustained journalist and editor connections Business development acumen supports career advancement and increases value to the organization through new client acquisition and account expansion

Unique Aspects

The specific focus on asset management within financial services represents a highly specialized niche requiring deep industry knowledge and regulatory expertise that commands premium positioning
The combination of traditional PR skills with AI tool proficiency indicates a forward-thinking approach that positions professionals for the evolving landscape of communications technology
The emphasis on compliance requirements and regulatory knowledge creates barriers to entry that protect market positioning and client relationships

Career Growth

Career progression to VP level typically occurs within 2-4 years for high-performing senior account executives, with director-level roles achievable within 5-7 years given strong client results and business development success.

Potential Next Roles

Vice President of Public Relations with expanded P&L responsibility and new business development accountability Communications Director at a major asset management firm or financial institution Managing Director role at a boutique financial communications agency Independent consultant specializing in financial services communications strategy

Company Overview

Gregory FCA

Gregory FCA operates as a specialized financial communications agency with particular strength in asset management and financial services PR. The firm's focus on compliance-heavy sectors indicates a mature client base requiring sophisticated strategic counsel rather than basic publicity services.

As a boutique agency specializing in financial communications, Gregory FCA likely competes against larger PR conglomerates and other specialized financial communications firms, positioning itself through sector expertise and personalized service delivery.
The London location positions Gregory FCA at the heart of Europe's financial services industry, providing access to major asset managers, investment banks, and regulatory bodies that drive the sector's communication needs.
The emphasis on training, collaboration across seniority levels, and hybrid working arrangements suggests a professional development-focused culture that values both individual achievement and team contribution in delivering client success.
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