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Senior Account Manager (d/m/w) - Job Opportunity at Digital Masters GmbH

Hamburg, Germany
Full-time
Senior
Posted: July 25, 2025
Hybrid
Based on the senior-level requirements, Hamburg location, and full-service digital agency context, the salary range likely falls between €65,000-€85,000 annually. The comprehensive benefits package, including pension contributions, health bonuses, and premium workplace amenities, suggests total compensation could reach €75,000-€95,000 when accounting for benefit values. The emphasis on revenue responsibility and new business development typically commands premium compensation in the German market.

Benefits

Comprehensive 30-day annual vacation package providing superior work-life balance compared to standard German offerings
Health bonus program offering up to 6 additional days off annually, demonstrating commitment to employee wellness beyond statutory requirements
Extensive workation program allowing up to 28 days of remote work from EU/EEA/Switzerland locations, positioning the company as a progressive employer in the digital nomad era
Flexible working arrangements with hybrid model options, reflecting modern workplace adaptability and trust-based management
Choice-based benefits program including public transport subsidies, fitness club membership, bike leasing, or meal vouchers, allowing personalized compensation packages
Premium ergonomic workspace design with height-adjustable desks, ergonomic seating, and wellness areas, demonstrating investment in employee health and productivity
Comprehensive onboarding support with dedicated role buddy system, ensuring smooth integration and reduced time-to-productivity
Full-service in-house team structure with permanent employment contracts, providing job security and collaborative environment
Corporate pension scheme with 20% employer contribution, offering above-average retirement planning support
Permanent employment contract until retirement age, providing exceptional job security in today's volatile market
Premium office amenities including fully stocked kitchen, diverse beverage selection, and recreational facilities, creating a hospitality-focused work environment
Sustainable mobility options with e-scooter and e-roller pool, reflecting environmental consciousness and employee convenience
Modern office space with rooftop terraces and premium location with Hamburg city views, enhancing workplace satisfaction and company prestige
Pet-friendly workplace policy supporting work-life integration and employee satisfaction
Free underground parking and electric vehicle charging stations, addressing urban mobility challenges and supporting sustainable transport

Key Responsibilities

Lead strategic client relationship management for key accounts across all project phases, directly impacting company revenue and client retention rates through comprehensive service delivery from initial analysis to post-implementation support
Develop and execute long-term client relationship strategies through systematic communication programs, positioning yourself as a trusted advisor and ensuring sustainable business partnerships that drive recurring revenue
Conduct advanced client needs analysis and translate strategic business objectives into actionable project requirements, serving as the critical bridge between client vision and technical implementation teams
Serve as primary technological and creative consultant for clients, internal teams, and management, requiring deep cross-functional expertise and the ability to influence decision-making at multiple organizational levels
Lead comprehensive project documentation and reporting initiatives, including executive-level presentations and strategic workshops, directly impacting client satisfaction and project success metrics
Drive revenue optimization through strategic account management, balancing company profitability with client value delivery while identifying and capitalizing on growth opportunities within existing accounts
Execute interdisciplinary project leadership across marketing, technology, and creative teams, requiring advanced project management skills and the ability to coordinate complex multi-departmental initiatives
Implement targeted revenue growth strategies through systematic cross-selling, up-selling, and new client acquisition activities, directly contributing to company expansion and market share growth
Manage complete client lifecycle from initial contact through long-term partnership development, ensuring seamless transition from prospect to strategic account while maintaining high service standards throughout the relationship

Requirements

Education

Not specified

Experience

Mindestens fünf Jahre Berufserfahrung im Account Management, idealerweise im digitalen Agenturumfeld

Required Skills

Fundierte Kenntnisse als Senior Account Manager Fähigkeit, Kunden ganzheitlich beraten und führen zu können Einschlägige Erfahrung in der Steuerung von Großprojekten Marketing ist deine Stärke Souveräne Bewegung an der Schnittstelle von Technologie und Kreativarbeit Fähigkeit, komplexe Themen verständlich zu erklären Klare Briefings für Kunden und interne Teams formulieren Freundlicher und empathischer Mensch Gute Präsentations- und Verhandlungsfähigkeiten Strukturiert arbeiten Prozesse und Strukturen berücksichtigen Organisationstalent mit Freude daran, mehrere Projekte parallel effizient zu führen Verhandlungssicher Deutsch sowie Englisch sprechen
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Sauge AI Market Intelligence

Industry Trends

The digital agency landscape is experiencing rapid consolidation and specialization, with full-service agencies like Digital Masters positioning themselves as comprehensive solution providers combining marketing technology, creativity, and technical implementation. This integrated approach addresses the growing client demand for streamlined vendor management and cohesive digital strategies, making senior account managers critical orchestrators of complex, multi-disciplinary projects. E-commerce and digital transformation acceleration continues to drive demand for sophisticated account management professionals who can navigate the intersection of technology, marketing, and creative services. The emphasis on performance marketing, display campaigns, and complex e-commerce system landscapes reflects the industry's shift toward measurable, data-driven marketing solutions that require senior-level strategic oversight. The German digital agency market is experiencing significant growth in demand for account managers with cross-functional expertise, particularly those who can manage large-scale projects while maintaining the agility and personal service associated with owner-operated agencies. This trend reflects clients' increasing preference for agencies that combine enterprise-level capabilities with entrepreneurial flexibility and direct access to decision-makers.

Role Significance

The role likely involves leading cross-functional project teams of 5-15 professionals across marketing, technology, and creative disciplines. Given the mention of interdisciplinary project leadership and coordination with internal teams, the position requires matrix management skills and the ability to influence without direct authority across multiple departments and external partners.
This is a high-impact senior role with significant autonomy and revenue responsibility, positioned as a strategic partner to key clients rather than a traditional account coordinator. The emphasis on independent decision-making, strategic recommendations, and direct revenue accountability indicates C-level visibility and influence within the organization. The role functions as a profit center manager with entrepreneurial responsibilities within the agency structure.

Key Projects

Large-scale e-commerce platform implementations involving system integration, user experience design, and marketing technology stack deployment Comprehensive digital transformation initiatives for enterprise clients requiring coordination of performance marketing, creative campaigns, and technical infrastructure development Multi-channel marketing campaigns integrating display advertising, performance marketing, and creative content across various digital touchpoints Strategic digital marketing technology implementations involving CRM integration, marketing automation, and analytics platform deployment

Success Factors

Advanced relationship management capabilities combined with technical fluency across marketing technology, e-commerce platforms, and creative processes, enabling effective communication with both technical teams and C-level executives while maintaining strategic oversight of complex, multi-faceted projects. Proven ability to balance competing priorities between client satisfaction and company profitability, requiring sophisticated negotiation skills, strategic thinking, and the emotional intelligence to navigate complex stakeholder relationships while driving revenue growth through consultative selling approaches. Strong project management and organizational skills capable of managing multiple large-scale initiatives simultaneously while maintaining quality standards and meeting diverse stakeholder expectations across marketing, technology, and creative work streams in a fast-paced agency environment. Cross-cultural communication competency in German and English markets, combined with presentation and workshop facilitation skills that enable effective knowledge transfer and client education in complex digital marketing and technology concepts.

Market Demand

High demand driven by digital transformation acceleration and the need for senior professionals who can manage complex, multi-disciplinary projects across marketing, technology, and creative domains. The specific requirement for large project management experience and cross-selling capabilities indicates strong market competition for qualified candidates.

Important Skills

Critical Skills

Cross-functional expertise spanning marketing technology, creative processes, and technical implementation is essential for credible client consultation and effective team coordination. This rare combination of skills enables the strategic positioning required for senior account management and distinguishes candidates in a competitive market where most professionals specialize in single disciplines. Advanced relationship management and consultative selling capabilities are fundamental for managing key accounts and driving revenue growth through existing client relationships. These skills directly impact the company's financial performance and client retention rates, making them critical for success and career advancement within the agency environment. Project management and organizational excellence are vital for managing multiple complex initiatives simultaneously while maintaining quality standards and meeting diverse stakeholder expectations. The ability to coordinate interdisciplinary teams and manage competing priorities determines both client satisfaction and internal operational efficiency.

Beneficial Skills

Strategic business consulting skills and market analysis capabilities would enhance the ability to provide strategic recommendations and position the agency as a trusted advisor rather than a service provider, potentially leading to larger project engagements and stronger client relationships. Digital transformation and change management expertise would be valuable for helping clients navigate complex organizational changes associated with marketing technology implementations and digital strategy evolution, expanding the role's strategic value proposition. Industry-specific knowledge in key vertical markets such as e-commerce, B2B services, or emerging technology sectors would enable more targeted client development and specialized service offerings that command premium pricing and stronger competitive positioning.

Unique Aspects

The role combines strategic account management with hands-on project leadership across three distinct disciplines (marketing, technology, and creative), requiring a rare combination of business development, technical understanding, and creative appreciation that distinguishes it from traditional account management positions.
Direct revenue responsibility combined with new business development activities creates an entrepreneurial dimension typically reserved for business development or sales roles, offering significant autonomy and potential for performance-based advancement within the agency structure.
The emphasis on serving as a technology, marketing, and creative consultant to clients and internal teams positions this role as a knowledge leadership position requiring continuous learning and expertise development across rapidly evolving digital disciplines.
The integration of 'Workation' programs and extensive flexibility options reflects a progressive approach to talent retention and work-life integration that's particularly attractive to senior professionals seeking alternatives to traditional corporate structures.

Career Growth

Career progression to director-level roles typically occurs within 3-5 years given the senior nature of current responsibilities and revenue accountability. The entrepreneurial agency environment may offer accelerated advancement opportunities, particularly if the role involves equity participation or partnership development discussions.

Potential Next Roles

Client Services Director or Head of Account Management roles within larger digital agencies or consulting firms, leveraging the combination of strategic account management and cross-functional project leadership experience Business Development Director positions focusing on new client acquisition and market expansion, building on the new business development and relationship building expertise Digital Strategy Consultant or independent consulting practice, utilizing the comprehensive understanding of marketing technology integration and client advisory capabilities General Manager or Partner track within Digital Masters or similar agencies, given the revenue responsibility and strategic client relationship management experience

Company Overview

Digital Masters GmbH

Digital Masters GmbH operates as an owner-managed full-service digital agency specializing in the integration of marketing, technology, and creative services. The company positions itself as a comprehensive solution provider capable of handling everything from performance marketing and display campaigns to complex e-commerce system implementations, serving both small businesses and large enterprise clients with a focus on future-oriented digital solutions.

The agency appears to occupy a strong position in the Hamburg digital marketing ecosystem, with sufficient scale and capability to handle large projects while maintaining the agility and direct client access associated with entrepreneurial organizations. The emphasis on 'richtig coole Kunden' (really cool clients) suggests a selective client base and strong market reputation that allows for client choice.
Based in Hamburg, one of Germany's major commercial centers, Digital Masters benefits from access to both traditional German businesses undergoing digital transformation and innovative startups requiring comprehensive digital services. The location provides access to a sophisticated talent pool and positions the agency to serve clients across northern Germany and potentially broader European markets.
The company culture emphasizes work-life balance, employee wellness, and modern workplace flexibility while maintaining high performance standards. The extensive benefits package, pet-friendly policies, and premium office amenities suggest a culture that values employee satisfaction and retention, while the focus on permanent employment and career development indicates long-term relationship building with staff.
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