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Senior Assistant Manager, Outreach & Admissions - Job Opportunity at Nanyang Technology University

Singapore, Singapore
Full-time
Senior
Posted: January 19, 2025
On-site
SGD 80,000 - 100,000 per year based on Singapore higher education sector standards and role seniority

Benefits

Competitive academic environment
Professional development opportunities in higher education
International exposure through global recruitment activities
Flexible working arrangements including weekend/after-hours

Key Responsibilities

Lead strategic marketing initiatives for graduate programs with global reach
Drive recruitment and admissions processes for international student acquisition
Manage end-to-end admissions cycle including candidate evaluation and enrollment
Develop and execute marketing campaigns across multiple channels
Coordinate stakeholder relationships with academic directors and external partners

Requirements

Education

Degree in any field; Business or Marketing preferred

Experience

Minimum of 5 years relevant experience

Required Skills

Strong organisational and time management skills Excellent oral and written communication skills Event marketing and execution CRM software proficiency Media channel management Content marketing Social media marketing Sales and lead generation Process analysis and improvement Higher education landscape understanding
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Sauge AI Market Intelligence

Industry Trends

Growing competition among Asian business schools for international talent Increased focus on specialized master's programs in business education Digital transformation of higher education marketing and recruitment Rise of hybrid recruitment models combining virtual and in-person engagement

Role Significance

Typically part of a 5-8 person graduate studies team, collaborating with marketing and academic departments
Mid-to-senior management position with significant influence on program success and revenue generation

Key Projects

International student recruitment campaigns Digital marketing transformation initiatives Admissions process optimization Market expansion strategies Student experience enhancement programs

Success Factors

Strong understanding of international education markets Ability to balance multiple stakeholder needs Data-driven decision making capabilities Cross-cultural communication expertise Strategic marketing acumen

Market Demand

High demand role due to increasing competition among Asian business schools and growing importance of international student recruitment

Important Skills

Critical Skills

Strategic marketing expertise in international education context Stakeholder management across cultural boundaries Data analytics for market intelligence Digital marketing automation and CRM management

Beneficial Skills

Additional language capabilities Experience with specific regional markets Educational technology knowledge Alumni relations experience

Unique Aspects

Significant international focus requiring cross-cultural expertise
Blend of academic and commercial skill requirements
High-stakes role impacting institutional revenue and reputation

Career Growth

2-4 years in role before advancement, depending on performance and organizational growth

Potential Next Roles

Director of Admissions Head of International Recruitment Director of Graduate Programs Marketing Director in Higher Education

Company Overview

Nanyang Technology University

Leading technological university in Asia with strong global rankings and research focus

Top-tier institution in Singapore with growing international reputation in business education
Major player in Asian higher education with strong international partnerships
Professional academic environment with emphasis on innovation and global perspective
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