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Senior Copywriter - Job Opportunity at Royal Terberg Group

Warwick, United Kingdom
Full-time
Senior
Posted: May 25, 2025
On-site
£35,000 - £45,000 per year based on senior-level position in Warwick market, with potential for higher compensation given the comprehensive benefits package and the company's industrial sector positioning

Benefits

Comprehensive pension scheme with 5% employer contribution providing strong retirement security above standard UK workplace pensions
Enhanced 25-day holiday allowance plus bank holidays demonstrating work-life balance commitment
Medical cash plan coverage offering immediate healthcare cost relief and financial protection for routine medical expenses
24/7 Employee Assistance Programme providing comprehensive mental health and life support services
On-demand GP access through digital health platform eliminating NHS waiting times and healthcare barriers
Professional development opportunities including management programmes and apprenticeship pathways for career advancement
Cycle to work scheme promoting sustainable commuting with tax advantages and health benefits
Death in service benefit at 5x salary providing significant financial security for beneficiaries
Care concierge services offering specialized support for family care navigation
Occupational health monitoring ensuring workplace safety and preventive healthcare
Employee discount platform providing cost-of-living relief through retail partnerships
Independent mortgage advisory services adding significant value for property purchases

Key Responsibilities

Drive brand narrative development across multi-channel marketing ecosystem including digital platforms, print media, and corporate communications to establish market leadership
Lead strategic content ideation and campaign development sessions that directly influence brand positioning and competitive differentiation
Ensure brand consistency and messaging quality across all customer touchpoints through rigorous editorial oversight and adherence to corporate standards
Conduct comprehensive market intelligence gathering and competitive analysis to inform content strategy and identify market opportunities
Facilitate cross-functional collaboration between sales, marketing, and product teams to ensure unified brand voice and strategic alignment
Provide specialized copywriting expertise to support organizational objectives across multiple departments and business units

Requirements

Education

Bachelor's degree in English, Communications, Marketing, or a related field (desirable)

Experience

Proven experience in copywriting, preferably in a senior or lead role

Required Skills

Exceptional writing, editing, and proofreading skills with a keen eye for detail Strong understanding of SEO principles and digital marketing trends Ability to manage multiple projects and meet tight deadlines Excellent communication and interpersonal skills Enthusiastic personality with a positive attitude Team player who is confident and calm Able to work in an organised, efficient manner with minimal supervision
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Sauge AI Market Intelligence

Industry Trends

Digital transformation in B2B marketing is driving increased demand for versatile copywriters who can seamlessly transition between technical content, social media engagement, and traditional marketing materials, particularly in industrial and manufacturing sectors SEO-focused content creation has become mission-critical as companies shift marketing budgets toward digital channels, with copywriters expected to understand search algorithms, keyword optimization, and content performance analytics Integrated marketing communications are replacing siloed approaches, requiring copywriters to maintain consistent brand voice across multiple touchpoints while adapting tone and style for different audience segments and platforms

Role Significance

Likely part of a 3-6 person sales and marketing team where the copywriter serves as the primary content specialist, collaborating closely with marketing managers, digital specialists, and external agencies while supporting cross-functional teams
Senior individual contributor role with strategic influence over brand messaging and content direction, positioned as subject matter expert within the marketing organization with responsibility for maintaining editorial standards and leading creative development initiatives

Key Projects

Multi-channel product launch campaigns for industrial equipment requiring technical specification translation into compelling customer narratives Corporate website redesign and content architecture development to improve SEO performance and user engagement Sales enablement material creation including brochures, case studies, and presentation content that support complex B2B sales cycles Brand positioning initiatives and competitive differentiation messaging for industrial market segments

Success Factors

Ability to translate complex technical concepts into accessible, persuasive content that resonates with diverse B2B audiences while maintaining accuracy and technical credibility Strategic thinking capability to align content creation with broader business objectives and market positioning goals rather than simply executing tactical writing assignments Cross-functional collaboration skills to work effectively with technical teams, sales professionals, and senior management while managing competing priorities and stakeholder expectations Adaptability to work across multiple content formats and platforms while maintaining consistent brand voice and quality standards under tight deadline pressure

Market Demand

Strong demand driven by digital marketing expansion and the need for specialized B2B content expertise, particularly in manufacturing and industrial equipment sectors where technical writing skills command premium compensation

Important Skills

Critical Skills

SEO knowledge is essential as B2B companies increasingly rely on digital discovery and content marketing to reach technical decision-makers who research solutions online before engaging with sales teams Multi-platform content creation ability is crucial as industrial companies must maintain presence across traditional channels like trade publications while building digital presence through websites, social media, and email marketing Technical writing capability is vital for translating complex industrial equipment specifications and capabilities into compelling value propositions that resonate with both technical evaluators and business decision-makers

Beneficial Skills

Understanding of industrial sales cycles and B2B customer journey mapping to create content that supports different stages of complex purchasing decisions Basic graphic design or content management system skills to work more effectively with digital marketing tools and reduce dependency on external resources Data analysis capabilities to measure content performance and optimize messaging based on engagement metrics and conversion data

Unique Aspects

Unique 4.5-day work week structure with Friday half-days providing exceptional work-life balance rare in senior marketing positions
Opportunity to work in specialized industrial sector where copywriting expertise can directly impact complex B2B sales cycles and technical product positioning
Comprehensive benefits package that exceeds typical UK market standards, particularly in healthcare coverage and professional development support
Cross-departmental copywriting support role providing broad exposure to different business functions and diverse content creation challenges

Career Growth

Typically 2-4 years to advance to management roles given the senior-level position and comprehensive skill development opportunities provided through the company's training programmes

Potential Next Roles

Marketing Manager positions focusing on content strategy and digital marketing leadership within industrial or B2B technology companies Content Strategy Director roles overseeing content teams and integrated marketing communications for mid-size organizations Brand Marketing Manager positions with responsibility for brand positioning and customer experience across multiple touchpoints

Company Overview

Royal Terberg Group

Royal Terberg Group operates in the specialized industrial equipment and vehicle manufacturing sector, likely focusing on commercial vehicles, terminal tractors, or waste management equipment based on the Dennis Eagle subsidiary connection, representing a niche but stable market position

Established player in specialized industrial vehicle markets with strong European presence and reputation for engineering excellence, operating in sectors that require long-term customer relationships and technical expertise
UK operations based in Warwick provide access to Midlands manufacturing cluster while maintaining connection to broader European operations, offering exposure to international markets and diverse customer bases
Traditional manufacturing company culture emphasizing quality, reliability, and long-term customer relationships, with increasing focus on digital transformation and modern marketing approaches as evidenced by comprehensive benefits package and professional development commitment
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