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Senior Director Paid Media - Job Opportunity at Calvin Klein

Amsterdam, Netherlands
Full-time
Executive
Posted: July 21, 2025
On-site
EUR 120,000 - 150,000 annually plus significant bonuses and equity components, reflecting the executive nature of the role, multi-million euro budget responsibility, and premium Amsterdam market positioning

Benefits

Exclusive onsite gym and fitness classes with personal training and meditation studio access, providing comprehensive wellness support that exceeds typical corporate offerings
Extensive campus food and beverage facilities including top-notch restaurant, barista coffee bars, and sky bar, creating a premium work environment
Monthly social events, weekly Thursday drinks, and game nights fostering strong team culture and work-life integration
PVH University training programs for continuous professional and personal development, demonstrating significant investment in employee growth
Employee discounts and sample sale access for Calvin Klein and Tommy Hilfiger products, offering substantial lifestyle benefits
Access to seasonal market launches providing industry insights and brand connection opportunities
In-house physiotherapy services and nutritional programs supporting comprehensive health and wellness

Key Responsibilities

Drive comprehensive paid media strategy across EMEA region encompassing multi-million euro investments, positioning as key revenue driver for Calvin Klein's regional success
Lead full-funnel media planning integrating brand awareness through conversion campaigns, ensuring cohesive customer journey optimization across all touchpoints
Orchestrate cross-channel campaign execution balancing branding and performance media to maximize market impact and commercial outcomes
Implement AI-powered media buying strategies incorporating machine learning and automation, positioning Calvin Klein at the forefront of media innovation
Establish robust attribution models and measurement frameworks ensuring accurate assessment of media impact across complex omnichannel environments
Manage strategic relationships with major media platforms, agencies, and ad-tech providers while negotiating contracts to optimize investment efficiency
Provide leadership and development guidance to paid media teams, building organizational capability and driving departmental strategic priorities

Requirements

Education

Bachelors' Degree, Masters preferred

Experience

7+ years of leadership experience in paid media, media planning, digital marketing, or a related field, with significant experience in fashion, retail, or consumer brands

Required Skills

Proven expertise in full-funnel media strategy, balancing upper-funnel brand awareness with lower-funnel performance marketing Deep understanding of paid digital channels (social, search, display, video, programmatic) and offline media (TV, OOH, print, audio) Strong analytical skills, with experience in data-driven decision-making, measurement, and attribution modeling Experience managing large-scale media budgets and driving ROI-positive campaigns Excellent leadership and people management skills, with at least 7 years managing and developing high performing teams Strong collaboration and stakeholder management skills, with the ability to work cross-functionally Familiarity with AI-driven media buying, automation, and data-driven optimization tools is a plus
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Sauge AI Market Intelligence

Industry Trends

Fashion and luxury retail brands are increasingly investing in AI-powered media buying and programmatic advertising, with companies allocating 60-70% of media budgets to digital channels while maintaining strategic offline presence for brand building. The integration of machine learning in media optimization is becoming essential for competitive advantage. EMEA region represents a critical growth market for American fashion brands, with companies focusing on localization strategies while maintaining global brand consistency. The European market demands sophisticated omnichannel approaches due to diverse consumer behaviors across different countries. Attribution modeling and measurement have become paramount as privacy regulations like GDPR reshape data collection practices. Companies are investing heavily in first-party data strategies and advanced analytics to maintain performance visibility. The convergence of brand marketing and performance marketing is accelerating, with senior roles requiring expertise across the entire marketing funnel rather than specialization in single areas.

Role Significance

Typically manages 8-15 direct and indirect reports across paid media, performance marketing, and analytics teams, with dotted line relationships to regional marketing managers and agency partners
This is a senior executive position reporting to VP level with significant P&L impact, responsible for multi-million euro media investments and regional strategy development. The role combines strategic leadership with operational execution, indicating C-suite trajectory positioning.

Key Projects

Implementation of unified measurement frameworks across 15+ European markets with complex attribution modeling Integration of AI-powered media buying platforms with existing marketing technology stack Development of privacy-compliant data strategies for personalized advertising across multiple jurisdictions Orchestration of global product launch campaigns with localized execution requirements

Success Factors

Ability to balance global brand consistency with local market needs across diverse European markets, requiring deep cultural understanding and strategic flexibility Mastery of both traditional brand-building media and performance marketing channels, with proven track record of optimizing budget allocation for maximum impact Strong analytical and data interpretation skills combined with creative strategic thinking to drive innovation in media approaches Exceptional stakeholder management capabilities to align multiple internal teams, external agencies, and platform partners toward common objectives Leadership skills to build and develop high-performing teams while driving organizational change in rapidly evolving digital landscape

Market Demand

High demand driven by digital transformation in fashion retail, with limited talent pool possessing combined expertise in traditional and digital media at executive level for luxury brands in European markets

Important Skills

Critical Skills

Full-funnel media expertise is absolutely essential as modern fashion marketing requires seamless integration from brand awareness through conversion, with consumers expecting consistent experiences across all touchpoints. This skill directly impacts revenue generation and brand building simultaneously. AI and automation capabilities are becoming table-stakes in media buying, with algorithmic optimization and machine learning driving 30-40% efficiency improvements in campaign performance. Companies without these capabilities are at significant competitive disadvantage. Cross-cultural marketing understanding is crucial for EMEA success, as European markets vary significantly in media consumption patterns, regulatory requirements, and cultural sensitivities. This knowledge directly impacts campaign effectiveness and compliance. Budget management and ROI optimization skills are paramount when managing multi-million euro investments, requiring sophisticated analytical capabilities and strategic decision-making to maximize return on advertising spend.

Beneficial Skills

Luxury brand marketing experience provides valuable context for premium positioning strategies and high-value customer acquisition approaches Agency relationship management skills become increasingly important as media landscapes grow complex and require specialized partner expertise Data privacy and compliance knowledge is essential for European operations under GDPR and emerging privacy regulations Omnichannel integration expertise helps drive connected customer experiences across digital and physical touchpoints

Unique Aspects

Rare opportunity to lead paid media strategy for two iconic global fashion brands simultaneously, providing unparalleled brand portfolio experience
Access to cutting-edge marketing technology and AI-powered media buying tools with substantial budget backing for innovation
Strategic role in European headquarters with direct influence on regional business performance and global brand direction
Exposure to luxury fashion industry dynamics with opportunity to work on high-profile campaigns and celebrity partnerships
Integration of traditional luxury brand building with performance marketing approaches, requiring sophisticated strategic thinking

Career Growth

Typically 3-5 years to VP level given the executive nature of current role and P&L responsibility, with potential for accelerated progression based on performance and business growth

Potential Next Roles

VP Marketing EMEA or Global VP Paid Media within PVH portfolio Chief Marketing Officer at mid-size fashion or retail brands Head of Marketing at luxury goods companies Consulting director roles at premier marketing agencies specializing in fashion and retail

Company Overview

Calvin Klein

PVH Corp is one of the world's largest apparel companies, owning iconic brands including Calvin Klein, Tommy Hilfiger, and formerly Hugo Boss. With annual revenues exceeding $9 billion and operations in over 40 countries, PVH represents a significant player in the global fashion industry with strong market positioning in both premium and luxury segments.

PVH ranks among the top 5 global fashion conglomerates, competing directly with companies like LVMH, Kering, and VF Corporation. The company has demonstrated resilience through economic cycles and maintains strong brand equity particularly in North American and European markets.
Amsterdam serves as the European headquarters for both Calvin Klein and Tommy Hilfiger, making this a critical regional leadership role with significant influence over brand strategy across EMEA markets representing approximately 30% of total company revenues.
PVH emphasizes collaborative culture with "Enterprise First" mentality, indicating matrix organization structure with high cross-functional interaction. The company's investment in Amsterdam campus facilities and comprehensive benefits package suggests strong focus on talent retention and employee experience.
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