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(Senior) Manager, Bilingual Content Writer - Job Opportunity at Manulife Financial Corporation

Hong Kong, Hong Kong
Full-time
Senior
Posted: February 11, 2025
Hybrid
HKD 600,000 - 900,000 per year based on Hong Kong financial sector standards and senior level position

Benefits

Hybrid work arrangement
Career development opportunities in global financial services
International exposure across Asia markets
Access to advanced AI tools and technologies

Key Responsibilities

Lead regional wealth and investment content strategy across multiple Asian markets including Hong Kong, Singapore, Mainland China, and Indonesia
Drive thought leadership content development focusing on macroeconomics, asset allocation, and investment strategies
Manage digital content distribution and optimization across multiple platforms and channels
Spearhead AI-enabled content creation initiatives and editorial tool development
Create high-impact marketing materials for both retail and institutional clients

Requirements

Education

Bachelor's degree or higher in finance, economics, journalism, communications, or other relevant fields

Experience

8 years minimum in wealth/asset-management or content marketing

Required Skills

Bilingual proficiency in English and Traditional Chinese Content creation and project management Product positioning Relationship management Digital marketing and SEO expertise Data analysis and problem-solving Generative AI tools proficiency PC and Chinese input skills Bloomberg terminal usage (plus)
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Industry Trends

Financial services content is rapidly evolving with AI integration, requiring writers to master both traditional expertise and new technological tools Greater demand for localized content across Asian markets reflects the growing sophistication of regional investors Increasing focus on retirement and longevity planning content due to aging populations in key Asian markets

Role Significance

Likely leads a team of 3-5 content creators with matrix reporting relationships across markets
Senior position with strategic influence on regional content strategy and brand positioning

Key Projects

Regional content strategy development and implementation Digital transformation initiatives AI content tool development and implementation Thought leadership campaigns Cross-market content localization programs

Success Factors

Deep understanding of Asian financial markets and cultural nuances Ability to translate complex financial concepts for different audience segments Strong project management skills across multiple stakeholders and markets Adaptability to emerging technologies and content formats

Market Demand

High demand with growing emphasis on digital transformation and multi-market content expertise

Important Skills

Critical Skills

Bilingual communication skills critical for market penetration and authenticity Financial market knowledge essential for credible thought leadership Digital marketing expertise crucial for content optimization and distribution

Beneficial Skills

AI and machine learning familiarity for future content innovation Additional Asian language capabilities Video content production skills Data visualization expertise

Unique Aspects

Rare combination of financial expertise and content creation with AI integration
Regional scope covering multiple Asian markets
Opportunity to influence digital transformation in financial services content

Career Growth

2-4 years in role before progression to director level, depending on performance and organizational growth

Potential Next Roles

Head of Content Strategy Director of Digital Marketing Regional Marketing Director Content and Communications Director

Company Overview

Manulife Financial Corporation

Leading international financial services provider with strong presence in Asia and North America

Among top 3 insurers in Hong Kong with significant wealth management operations
Major player in Asia with operations across key markets and growing digital presence
Professional corporate environment with emphasis on innovation and cross-cultural collaboration
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