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Senior Manager, Global Master Brand Strategy & Communications - Job Opportunity at CooperVision

United States
Full-time
Senior
Posted: February 8, 2025
Hybrid
USD 150,060 - 214,371 per year

Benefits

Competitive base salary with wide range indicating performance-based progression
Industry-standard healthcare benefits implied
Professional development opportunities through global brand exposure

Key Responsibilities

Lead global master brand strategy development and implementation
Define and maintain brand architecture and guidelines
Drive cross-functional collaboration for brand consistency
Manage brand health metrics and performance indicators
Direct agency relationships and creative execution

Requirements

Education

Bachelor's or master's degree in marketing, Business, or a related field

Experience

7+ years preferred experience in marketing with a strong emphasis on brand management or brand architecture

Required Skills

Brand strategy planning and execution Data analysis and insights translation Creative campaign development Project management Agency management Communication and presentation skills Cross-functional collaboration Strategic thinking
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Industry Trends

Contact lens industry experiencing digital transformation with increased focus on direct-to-consumer channels Growing emphasis on sustainability and eco-friendly product positioning in medical devices Rising importance of health-tech brand positioning as traditional medical device companies evolve

Salary Evaluation

The offered range of $150-214K is competitive for senior brand management roles in the medical device industry, aligned with market rates for global positions

Role Significance

Likely leads a team of 3-5 brand professionals while coordinating with multiple regional marketing teams
Strategic leadership position with direct influence on global brand direction and market positioning

Key Projects

Global brand architecture realignment Master brand strategy development Cross-regional brand consistency initiatives Digital transformation of brand presence

Success Factors

Ability to navigate complex stakeholder environments in a regulated industry Strong understanding of healthcare professional and end-consumer dynamics Experience in managing global brand architecture in regulated markets Proven track record in driving brand evolution while maintaining consistency

Market Demand

High demand for brand strategists in medical devices sector due to increasing competition and digital transformation needs

Important Skills

Critical Skills

Global brand architecture expertise - essential for maintaining consistency across markets Healthcare marketing experience - crucial for understanding regulatory constraints Cross-functional leadership - vital for aligning multiple stakeholders

Beneficial Skills

Digital transformation experience Change management capabilities Healthcare industry knowledge

Unique Aspects

Rare opportunity to shape global brand strategy in medical device industry
Position combines traditional brand management with healthcare industry expertise
Role involves both B2B (healthcare professionals) and B2C (end users) brand strategy

Career Growth

Typical progression to director level within 2-3 years based on performance and market conditions

Potential Next Roles

Global Brand Director VP of Marketing Chief Marketing Officer

Company Overview

CooperVision

CooperVision is a leading global contact lens manufacturer, part of CooperCompanies (NYSE: COO), focused on innovation in vision care

Top-tier player in the global contact lens market with strong focus on specialty products
Significant global footprint with major presence in North America, Europe, and Asia
Professional corporate environment with emphasis on innovation and global collaboration
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