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Senior Manager, Merchandising Personalization - Job Opportunity at 7-Eleven, Inc.

Irving, TX, US
Full-time
Senior
Posted: June 17, 2025
On-site
Based on the senior management level, specialized technical requirements, team leadership responsibilities, and Dallas-Fort Worth market conditions, this role likely commands a salary range of $130,000-$170,000 annually, with potential for performance-based bonuses and equity participation given 7-Eleven's digital transformation initiatives.

Benefits

Comprehensive 401(k) retirement plan providing long-term financial security and employer investment in employee future
Generous paid time off policy including holidays and PTO plans ensuring work-life balance competitive with retail industry standards
Complete healthcare coverage package including medical, dental, vision, and life insurance providing comprehensive protection for employees and families
Tuition reimbursement program demonstrating company investment in employee professional development and career advancement
Adoption assistance benefit showcasing progressive family support policies beyond standard industry offerings

Key Responsibilities

Lead strategic development of omnichannel personalization initiatives that directly impact customer engagement, conversion rates, and revenue growth across 7-Eleven's digital ecosystem
Drive data-driven customer segmentation and behavioral analysis to identify high-value personalization opportunities that increase unit per transaction (UPT) and customer lifetime value
Architect and execute comprehensive personalization strategy with multi-stage development gates, ensuring scalable implementation across diverse merchandising categories from fresh foods to traditional convenience items
Manage advanced recommendation engines and dynamic content systems that deliver measurable business impact through sophisticated targeting rules and machine learning optimization
Lead cross-functional collaboration with operations, marketing, digital, IT, and data teams to align personalization initiatives with broader business objectives and technology capabilities
Design and execute A/B testing and multivariate testing programs to continuously optimize personalized experiences and demonstrate quantifiable ROI on personalization investments
Develop category-specific personalization strategies that account for unique customer behaviors across different merchandising functions, maximizing relevance and conversion potential
Lead and mentor team of data scientists to implement long-term personalization roadmap while building organizational capabilities in advanced analytics and customer intelligence

Requirements

Education

Bachelor's degree in marketing, Data Science, Computer Science, or a related field (master's preferred)

Experience

8+ years of relevant work experience with 3+ years of management experience and 4+ years of specific experience in digital marketing, product management, or data-driven personalization

Required Skills

Strong understanding of customer segmentation, behavioral analytics, and user journey mapping Experience with personalization platforms (e.g., Dynamic Yield, Adobe Target, Optimizely, Salesforce Interaction Studio) Proficiency in data analysis tools (e.g., SQL, Python, Google Analytics, Tableau) Excellent project management and cross-functional collaboration skills Strong communication skills with the ability to translate data insights into actionable strategies Deep understanding of analytics and statistical modeling
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Sauge AI Market Intelligence

Industry Trends

The convenience retail sector is experiencing rapid digital transformation as companies like 7-Eleven invest heavily in personalization technologies to compete with e-commerce giants and meet evolving consumer expectations for tailored shopping experiences. This shift represents a fundamental change from traditional one-size-fits-all merchandising approaches to data-driven, individualized customer engagement strategies. Machine learning and AI-powered personalization have become critical differentiators in retail, with companies leveraging vast amounts of customer data to drive incremental revenue through improved product recommendations, dynamic pricing, and targeted promotions. The convenience store industry, traditionally slower to adopt these technologies, is now accelerating investment to maintain competitive relevance. Omnichannel customer experience management is becoming essential as convenience retailers recognize that customers interact across multiple touchpoints including mobile apps, in-store visits, delivery platforms, and loyalty programs. Integration of these experiences through personalization platforms represents a significant competitive advantage and revenue optimization opportunity.

Role Significance

The role involves leading a team of data scientists and collaborating across multiple functional areas, suggesting management of 3-8 direct reports with broader influence over cross-functional teams totaling 15-25 professionals across merchandising, IT, marketing, and analytics functions.
This is a high-impact senior management position that directly influences 7-Eleven's digital transformation strategy and customer experience evolution. The role sits at the intersection of merchandising, technology, and customer analytics, positioning the incumbent as a key driver of revenue growth and competitive differentiation in the convenience retail space.

Key Projects

Implementation of AI-powered recommendation engines across 7-Eleven's digital platforms to drive incremental sales and improve customer satisfaction scores Development of dynamic merchandising strategies that automatically adjust product positioning and promotions based on individual customer behavior patterns and preferences Creation of comprehensive customer segmentation models that enable targeted marketing campaigns and personalized in-store experiences across 7-Eleven's extensive retail network

Success Factors

Ability to translate complex analytical insights into actionable business strategies that drive measurable improvements in key performance indicators such as unit per transaction, customer frequency, and average transaction value Strong cross-functional leadership skills to navigate competing priorities and build consensus among diverse stakeholders including merchants, technologists, and operational teams while maintaining focus on customer-centric outcomes Deep technical proficiency combined with business acumen to evaluate and implement personalization technologies that deliver sustainable competitive advantages while managing implementation complexity and resource constraints Strategic thinking capability to develop long-term personalization roadmaps that anticipate market evolution and customer behavior changes while building organizational capabilities for sustained innovation

Market Demand

High demand exists for professionals combining merchandising expertise with advanced analytics and personalization platform experience, particularly in retail organizations undergoing digital transformation. The specific combination of convenience retail knowledge and technical personalization skills creates a relatively scarce talent pool.

Important Skills

Critical Skills

Advanced analytics and statistical modeling capabilities are absolutely essential as this role requires designing, implementing, and optimizing complex personalization algorithms that directly impact revenue performance and customer satisfaction across 7-Eleven's massive customer base Cross-functional leadership and collaboration skills are critical given the role's requirement to coordinate across merchandising, technology, operations, and marketing teams while managing competing priorities and resource constraints in a fast-paced retail environment Deep understanding of personalization platforms and recommendation engines is vital for evaluating, implementing, and optimizing technology solutions that can scale across 7-Eleven's extensive digital ecosystem while delivering measurable business results

Beneficial Skills

Knowledge of convenience retail industry dynamics and customer behavior patterns would provide significant advantage in developing relevant personalization strategies that account for unique aspects of convenience shopping including time sensitivity, location-based preferences, and frequent purchase patterns Experience with fresh food merchandising and perishable product management would be valuable given 7-Eleven's strategic focus on fresh food offerings and the unique challenges of personalizing recommendations for products with limited shelf life and varying availability Mobile commerce and delivery platform experience would enhance effectiveness given the growing importance of digital channels and the need to create seamless personalized experiences across in-store, mobile app, and delivery touchpoints

Unique Aspects

This role uniquely combines traditional merchandising expertise with cutting-edge personalization technology, requiring deep understanding of both physical retail operations and digital customer engagement strategies in the rapidly evolving convenience store sector
The position offers rare opportunity to directly impact customer experience for one of the world's most recognizable retail brands while building advanced analytics and personalization capabilities at enterprise scale across tens of thousands of locations
Integration of fresh food merchandising with personalization technology presents unique challenges and opportunities not typically found in traditional retail or e-commerce environments, requiring innovative approaches to perishable product recommendations and inventory optimization

Career Growth

Career progression to VP-level roles typically occurs within 3-5 years for high-performing senior managers, particularly in rapidly growing areas like digital transformation and customer experience where business impact can be clearly demonstrated and measured.

Potential Next Roles

Vice President of Digital Customer Experience or Chief Customer Officer roles focusing on broader customer experience strategy across all touchpoints and channels Chief Merchandising Officer or SVP Merchandising positions with expanded responsibility for overall product strategy, vendor relationships, and category management across 7-Eleven's portfolio Chief Data Officer or VP of Analytics roles leading enterprise-wide data strategy, advanced analytics capabilities, and AI/ML initiatives across all business functions

Company Overview

7-Eleven, Inc.

7-Eleven, Inc. operates as the world's largest convenience store chain with over 70,000 locations globally, generating annual revenues exceeding $18 billion. The company has been aggressively investing in digital transformation initiatives including mobile commerce, delivery services, and customer personalization to maintain market leadership amid evolving consumer preferences and competitive pressures from both traditional retailers and e-commerce platforms.

7-Eleven maintains dominant market position in the convenience retail sector through extensive geographic coverage, strong brand recognition, and strategic focus on high-traffic locations. The company's digital transformation efforts, including significant investments in personalization and customer analytics, represent critical initiatives to defend market share and drive growth in an increasingly competitive landscape.
The Irving, Texas location serves as 7-Eleven's corporate headquarters and primary innovation center, making this role central to the company's strategic direction and digital transformation initiatives. The Dallas-Fort Worth metroplex provides access to strong technology talent and serves as a testing ground for new customer experience innovations.
7-Eleven's corporate culture emphasizes operational excellence, customer focus, and data-driven decision making, with increasing emphasis on innovation and digital capabilities. The company's transformation from traditional retail operations to technology-enabled customer experience leader creates an environment of rapid change and significant opportunity for impact.
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