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Senior Marketing & Events Specialist - Job Opportunity at iwell

Utrecht, Netherlands
Full-time
Senior
Posted: May 26, 2025
On-site
€55,000 - €70,000 annually based on senior-level B2B marketing roles in the Netherlands energy/tech sector, with potential for performance bonuses and equity participation in a growth-stage company

Benefits

30 days annual vacation providing exceptional work-life balance exceeding European standards
Meaningful sustainability-focused work contributing to European energy independence
Comprehensive office wellness benefits including daily fresh fruit and team activities
Annual company-wide holiday fostering team cohesion and cultural development
Professional development fund with growth opportunities supporting career advancement

Key Responsibilities

Develop and execute comprehensive marketing and event strategies that position iwell as a thought leader in the European energy transition market
Lead strategic event selection and partnership decisions to maximize ROI and brand presence across key European markets including Germany, Belgium, UK, and Netherlands
Orchestrate high-impact external and internal events from industry trade shows to executive roundtables that drive business growth
Collaborate with international sales teams to ensure marketing initiatives directly support commercial objectives and revenue generation
Create and oversee integrated marketing campaigns and digital content that effectively communicate iwell's value proposition
Build and maintain strategic relationships with industry partners, media outlets, and key suppliers to expand market reach
Implement data-driven evaluation processes to measure campaign effectiveness and optimize future marketing investments

Requirements

Education

Masters degree in Marketing, Communications, Event Management or a related field

Experience

Minimum of 5 years of experience in B2B marketing and event management, preferably in the tech, energy, or sustainability sectors

Required Skills

Proven ability to think strategically about brand growth, lead generation, and event participation with measurable results Strong project management and organizational skills, with experience managing multiple initiatives simultaneously Excellent communication and storytelling skills in both Dutch and English A passion for sustainability and a creative mindset to help shape and grow iwells brand in a competitive landscape
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Sauge AI Market Intelligence

Industry Trends

The European energy management sector is experiencing unprecedented growth driven by regulatory pressures, energy independence goals following geopolitical tensions, and the EU's Green Deal initiatives pushing for carbon neutrality by 2050. Companies are increasingly investing in energy storage solutions and management systems to reduce dependency on volatile energy markets. B2B marketing in the clean energy sector is shifting toward thought leadership and educational content as decision-makers require deep technical understanding and ROI justification for energy infrastructure investments. Event marketing has become crucial for relationship building in this high-touch, consultative sales environment. The convergence of digitalization and sustainability is creating new marketing opportunities, with companies like iwell needing to communicate complex technical solutions while building trust in emerging energy technologies across diverse European markets with varying regulatory frameworks.

Role Significance

Likely reporting to CMO or VP Marketing in a lean marketing team of 3-5 people, with potential management of junior marketing staff or external agencies, and extensive cross-functional collaboration with sales teams across four European markets
This is a senior individual contributor role with strategic decision-making authority over marketing and events strategy, requiring independent execution while collaborating with international teams. The role sits at the intersection of marketing, sales, and business development with significant impact on brand positioning.

Key Projects

Launch campaigns for new energy management products in untapped European markets Development of thought leadership content series positioning executives as energy transition experts Planning and execution of major industry trade show presence including EnergyTech Europe and regional sustainability summits Creation of customer success story campaigns demonstrating ROI of energy independence solutions

Success Factors

Deep understanding of European energy market dynamics and regulatory landscape across multiple countries to create relevant messaging and select appropriate events Ability to translate complex technical energy solutions into compelling business value propositions that resonate with C-level executives and facility managers Strong project management capabilities to coordinate marketing initiatives across multiple time zones and cultural contexts while maintaining brand consistency Data-driven mindset with ability to measure and optimize marketing ROI in a B2B environment with long sales cycles Relationship-building skills to establish iwell as a trusted partner in the energy transition ecosystem

Market Demand

High demand driven by rapid expansion of the European energy transition market and shortage of marketing professionals with both B2B expertise and deep understanding of energy/sustainability sectors

Important Skills

Critical Skills

Multilingual communication abilities in Dutch and English are essential for this role given the international nature of operations and the need to create localized messaging for diverse European markets. The ability to craft compelling narratives around complex energy solutions will directly impact lead generation and brand positioning. Strategic thinking and ROI measurement capabilities are crucial as marketing budgets in B2B clean tech require careful allocation across events, content, and campaigns. The ability to identify high-impact opportunities and measure effectiveness will determine success in this results-driven environment. B2B marketing expertise specifically in technical/energy sectors is critical as the sales cycles are long, decision-makers are technically sophisticated, and the solutions require significant capital investment with complex ROI calculations.

Beneficial Skills

Project management certification (PMP) would enhance ability to coordinate complex international marketing initiatives and manage multiple stakeholder requirements across different time zones and cultural contexts Sustainability/energy sector knowledge through courses or certifications would accelerate effectiveness in creating relevant content and identifying appropriate industry events and partnerships Digital marketing expertise including marketing automation, CRM management, and data analytics would support lead generation and nurturing in the B2B environment where tracking prospect engagement is crucial for sales team coordination

Unique Aspects

Opportunity to shape marketing strategy for a company at the forefront of European energy independence, a critical geopolitical and economic issue
Role combines traditional B2B marketing with emerging clean tech sector dynamics, offering exposure to cutting-edge energy storage and management technologies
International scope across four diverse European markets provides valuable cross-cultural marketing experience and complex regulatory navigation
Position allows direct impact on sustainability goals while building commercially viable solutions, appealing to purpose-driven marketing professionals

Career Growth

2-4 years to advance to director level given the rapid growth in the energy sector and increasing demand for experienced marketing leaders who understand both B2B dynamics and sustainability markets

Potential Next Roles

Marketing Director/VP Marketing at scaling energy tech companies Head of European Marketing for international energy solution providers Business Development Director focusing on strategic partnerships in energy sector Chief Marketing Officer at emerging clean tech startups

Company Overview

iwell

iwell operates in the high-growth European energy management sector, developing proprietary energy management systems (EMS) and battery storage solutions for commercial clients. The company appears to be in a scaling phase with international operations across key European markets including Germany, Belgium, UK, and Netherlands.

Positioned as an innovative player in the competitive energy management space, differentiating through in-house technology development and focus on energy independence rather than just cost savings, targeting mid-to-large European businesses facing regulatory and supply chain pressures
Strong European focus with established sales operations in four major markets, indicating successful expansion beyond their Dutch base and positioning for continued international growth in the fragmented European energy services market
Fast-paced, mission-driven environment typical of growth-stage clean tech companies, with emphasis on collaboration across international teams and focus on measurable impact in sustainability, likely offering significant autonomy and opportunity for professional growth
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