Home Jobs Senior Marketing Manager – Singapore
Back to Jobs

Senior Marketing Manager – Singapore - Job Opportunity at Subway

Singapore, SG
Full-time
Senior
Posted: June 14, 2025
On-site
SGD 85,000 - 120,000 per year (USD 63,000 - 89,000), reflecting the senior-level responsibilities, regional scope, budget management authority, and Singapore's competitive marketing talent market for multinational QSR brands

Benefits

Comprehensive medical and life insurance plans providing financial security and health coverage superior to many regional competitors
Competitive pension scheme ensuring long-term financial stability and retirement planning
Performance-based bonus structure rewarding excellence and contribution to company growth
Mobility allowance supporting flexible work arrangements and travel requirements
Tuition reimbursement program enabling continuous professional development and skill enhancement
Extended company holidays providing work-life balance superior to industry standards
Dedicated volunteering time reflecting corporate social responsibility commitment and personal fulfillment opportunities

Key Responsibilities

Lead strategic marketing advisory role for Master Franchisees across APAC region, directly influencing brand consistency and market penetration across multiple territories
Drive data-driven decision making through advanced analytical capabilities, translating complex market data into actionable insights that shape regional marketing strategies
Orchestrate high-level marketing platforms and forums including Best Practice sessions and MFZ Summits, positioning yourself as the central knowledge hub for regional marketing excellence
Execute quarterly calendar planning with Master Franchisees, taking ownership of campaign execution and performance documentation that directly impacts regional revenue growth
Develop and implement performance measurement frameworks, tools, and processes that establish marketing ROI standards across the APAC region
Cultivate and maintain strategic relationships with franchise leaders, delivering customized marketing solutions that address unique market challenges and drive business growth
Conduct comprehensive market trend analysis and consumer insight interpretation, identifying growth opportunities that translate into competitive advantages
Manage substantial Ad Fund budgets for selected APAC markets, ensuring optimal allocation and performance tracking with clear KPI accountability
Maintain global visibility through Subway Global MFZ Drive management, ensuring regional insights contribute to worldwide marketing strategy development
Oversee financial compliance through media expenditure tracking, budget management, and adherence to Ad Fund legal restrictions
Negotiate and manage vendor contracts and agreements, ensuring cost-effective partnerships within the Subway network and external supplier ecosystem
Facilitate cross-functional alignment between departments, serving as the strategic bridge between MFZ requirements and APAC functional expertise

Requirements

Education

Bachelor's degree in Marketing, Business Administration, Management, or similar field

Experience

Minimum of 5 - 8 years' experience in a similar or relative industry with minimum of 5 years in marketing experience, preferably within QSR industry

Required Skills

Deep analytical capabilities with ability to interpret & translate data into insights Exceptional presentation and relationship management skills Excellent communication skills to influence, build rapport and work alongside MFZs Fluency in Mandarin, Korean or Japanese language is a plus Solution-oriented mind set Detail oriented with the ability to multi-task, prioritize and work well under tight deadlines Strong marketing campaign project management skills Innovative and creative in approach to managing work Strong collaboration skills and is a team player Analytical mindset complimented by strong business acumen MS Office Skills Required
Advertisement
Ad Space

Sauge AI Market Intelligence

Industry Trends

The Quick Service Restaurant (QSR) industry in APAC is experiencing rapid digital transformation, with brands increasingly focusing on omnichannel marketing strategies that integrate mobile apps, delivery platforms, and social media engagement to capture the growing demand for convenience and personalized dining experiences. Franchise-based restaurant chains are shifting toward more localized marketing approaches while maintaining global brand consistency, requiring sophisticated regional marketing management that can adapt global strategies to local cultural preferences and market dynamics. The rise of health-conscious consumers in Asia-Pacific markets is driving QSR brands to emphasize wellness messaging and transparency in their marketing communications, creating new opportunities for brands like Subway that can authentically position themselves in the better-for-you segment.

Role Significance

Likely managing or closely collaborating with a team of 3-8 marketing professionals, including local market specialists, digital marketing coordinators, and campaign managers, while serving as the primary interface between regional franchisees and global marketing functions.
This is a high-impact senior marketing role with significant regional authority, evidenced by budget management responsibilities, direct Master Franchisee advisory capacity, and strategic influence over multiple APAC markets. The position operates at a director-level impact while maintaining hands-on execution responsibility.

Key Projects

Multi-market campaign launches coordinated across diverse APAC territories with varying cultural and regulatory requirements Annual Master Franchisee summit planning and execution involving strategic presentations, best practice sharing, and relationship building initiatives Regional brand positioning projects that adapt global Subway messaging for local market relevance while maintaining brand consistency Digital transformation initiatives helping traditional franchise operators adopt modern marketing technologies and measurement systems

Success Factors

Demonstrated ability to influence without direct authority, particularly crucial when working with independent Master Franchisees who operate with significant autonomy and require consultative rather than directive management approaches. Cultural intelligence and adaptability to navigate the diverse APAC market landscape, understanding how marketing strategies must be modified across countries with vastly different consumer behaviors, media landscapes, and regulatory environments. Financial acumen combined with marketing expertise to effectively manage substantial advertising fund budgets while demonstrating clear ROI and maintaining compliance with franchise legal requirements. Relationship building skills that can establish trust and credibility with franchise partners who often have decades of local market experience and may be skeptical of corporate guidance. Data storytelling capabilities that can transform complex market analytics into compelling narratives that motivate action among stakeholder groups with varying levels of marketing sophistication.

Market Demand

High demand driven by continued QSR expansion in APAC markets, increasing complexity of multi-market franchise management, and the critical need for marketing professionals who can bridge global brand strategies with local market execution

Important Skills

Critical Skills

Analytical and data interpretation skills are absolutely essential as this role requires translating complex multi-market performance data into actionable insights for franchise partners who make significant financial decisions based on marketing recommendations and performance projections. Relationship management and influencing skills without authority are crucial for success with Master Franchisees who operate independently and must be convinced rather than directed, requiring exceptional emotional intelligence and consultative selling capabilities. Cross-cultural communication abilities are vital for effectiveness across diverse APAC markets, where marketing messages, media preferences, and business relationship norms vary significantly between countries and can make or break regional campaign success.

Beneficial Skills

Digital marketing and technology platform knowledge will become increasingly important as QSR brands accelerate digital transformation initiatives, including mobile app marketing, social media advertising, and integration with third-party delivery platforms. Financial modeling and budget optimization skills will differentiate candidates as advertising fund management becomes more sophisticated and franchise partners demand more precise ROI demonstrations and budget allocation strategies. Language skills in Mandarin, Korean, or Japanese provide significant advantages for direct communication with key APAC franchise partners and access to local market insights that English-only communications cannot capture.

Unique Aspects

This role offers rare exposure to Master Franchisee relationship management, providing insights into franchise business models that are increasingly important as brands seek asset-light growth strategies.
The position combines both strategic planning and hands-on execution, offering a comprehensive marketing experience that spans from high-level regional strategy to detailed campaign performance tracking.
Working during Subway's transformational period provides opportunity to contribute to and learn from a major brand revitalization effort, experience that is highly valuable for future leadership roles.
The regional scope across diverse APAC markets offers exceptional international business experience without requiring extensive travel or relocation, as Singapore serves as a natural hub for the region.

Career Growth

Typical progression to next level roles within 3-5 years, with faster advancement possible given the transformational nature of Subway's current business phase and the high-visibility regional scope of this position

Potential Next Roles

Regional Marketing Director for broader APAC or global territories, taking on larger geographic scope and team management responsibilities VP of International Marketing for QSR brands, moving into C-suite trajectory with profit and loss accountability Head of Franchise Development Marketing, focusing on expansion strategy and new market entry Marketing consultancy leadership roles serving the franchise industry, leveraging deep sector expertise

Company Overview

Subway

Subway operates as one of the world's largest Quick Service Restaurant chains with over 37,000 locations globally, currently undergoing significant brand transformation and modernization efforts following leadership changes and strategic repositioning initiatives that began in 2021.

While Subway maintains its position as a global QSR leader, the brand is actively working to revitalize its market position through menu innovation, restaurant redesigns, and enhanced digital capabilities to compete more effectively with emerging fast-casual competitors.
APAC represents a critical growth region for Subway, with the company focusing on franchise partner support and localized marketing strategies to drive same-store sales growth and new unit development in key markets including Singapore, Australia, Japan, and emerging Southeast Asian territories.
The role operates within Subway's newly defined culture emphasizing being 'Bold, Empowered, Accountable, and ready to have Fun' in a fast-paced environment, indicating a shift toward more agile, entrepreneurial working styles compared to traditional corporate restaurant environments.
Advertisement
Ad Space
Apply Now

Data Sources & Analysis Information

Job Listings Data

The job listings displayed on this platform are sourced through BrightData's comprehensive API, ensuring up-to-date and accurate job market information.

Sauge AI Market Intelligence

Our advanced AI system analyzes each job listing to provide valuable insights including:

  • Industry trends and market dynamics
  • Salary estimates and market demand analysis
  • Role significance and career growth potential
  • Critical success factors and key skills
  • Unique aspects of each position

This integration of reliable job data with AI-powered analysis helps provide you with comprehensive insights for making informed career decisions.