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SEO & SEA Specialist - Job Opportunity at Heid Immobilien GmbH

Walldorf, Germany
Full-time
Mid-level
Posted: March 2, 2025
On-site
EUR 45,000 - 65,000 annually based on location and real estate sector standards in Germany

Benefits

Professional mentoring and coaching program
Comprehensive onboarding with structured training plan
Free refreshments and healthy snacks
Modern work equipment and tools
Regular team events and celebrations
Collaborative and family-oriented work environment

Key Responsibilities

Develop and implement data-driven online marketing strategies
Manage and optimize multi-channel digital marketing campaigns (SEO, SEA, Social Media)
Conduct performance analysis and campaign optimization
Coordinate with internal teams and external agencies
Monitor and implement digital marketing trends
Build and grow company YouTube channel from scratch

Requirements

Education

Bachelor's or Master's degree in Marketing, Communications or equivalent

Experience

Previous experience in online marketing and multi-channel campaigns

Required Skills

SEO expertise SEA management Social Media Advertising Analytics and reporting Marketing automation tools Project coordination Strategic thinking Creative mindset Independent work style
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Sauge AI Market Intelligence

Industry Trends

Real estate valuation sector is experiencing rapid digital transformation, creating increased demand for digital marketing expertise Growing importance of video content in real estate marketing as evidenced by the YouTube channel initiative Shift towards data-driven marketing decisions in traditional real estate services

Role Significance

Likely part of a small to medium-sized marketing team, with direct interaction with leadership due to company structure
Mid-level position with significant autonomy in digital strategy development and implementation

Key Projects

Digital presence enhancement for market leadership Multi-channel campaign management YouTube channel development Performance optimization initiatives Brand visibility expansion

Success Factors

Strong understanding of real estate market dynamics Ability to translate technical property valuations into engaging digital content Data-driven decision making capability Balance between creative marketing approaches and analytical thinking

Market Demand

High demand due to real estate sector's digital transformation needs and scarcity of specialists combining real estate and digital marketing expertise

Important Skills

Critical Skills

SEO/SEA expertise crucial for improving online visibility in competitive real estate market Analytics capabilities essential for ROI tracking and strategy optimization Content strategy skills vital for YouTube channel development

Beneficial Skills

Real estate industry knowledge German market understanding Video production knowledge Marketing automation expertise

Unique Aspects

Rare opportunity to shape digital presence of established real estate valuation firm
Combination of traditional real estate expertise with modern digital marketing
Direct impact on company's digital transformation

Career Growth

2-3 years growth potential within current role, with opportunities for advancement based on digital transformation success

Potential Next Roles

Digital Marketing Director Head of Marketing Marketing Strategy Consultant Real Estate Marketing Specialist

Company Overview

Heid Immobilien GmbH

Leading real estate valuation firm in Germany handling over 5,000 assessments annually for courts, public institutions, and private clients

Established market leader in German real estate valuation sector with strong institutional client base
Strong presence in Walldorf region with national scope of operations
Professional yet familial environment with emphasis on personal development and team collaboration
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