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Sr Consumer Research & Insights Manager - Job Opportunity at Geologics Corporation

Bedford, US
Contract
Senior
Posted: April 27, 2025
Remote
USD 40-51.70 per hour

Benefits

Limited benefits package
W2 employment status

Key Responsibilities

Lead consumer behavior analysis and trend identification to drive product innovation
Direct market research initiatives focusing on emerging consumer patterns
Develop competitive intelligence frameworks and actionable insights
Partner with cross-functional teams to translate research into business strategy
Champion consumer advocacy within organization

Requirements

Education

Bachelor's degree in Marketing, Social Science, Psychology, Business or related field (Master's preferred)

Experience

7+ years in consumer insights or market research

Required Skills

Strong experience with Consumer Packaged Goods Consumer facing product/service experience Research methodology expertise Data analysis and visualization Python proficiency Tableau expertise Qualtrics platform mastery POS data analysis (Circana/Nielsen) Strong analytical thinking Pattern recognition Communication and presentation skills
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Sauge AI Market Intelligence

Industry Trends

Consumer insights roles are increasingly incorporating technical skills like Python and Tableau, reflecting the industry's shift toward data-driven decision making The emphasis on innovation and DTC experience indicates a focus on direct consumer relationships and digital transformation Growing demand for professionals who can bridge traditional market research with modern analytics tools

Salary Evaluation

Market rate for senior consumer insights roles typically ranges from USD 95,000 to 140,000 annually. The offered contract rate (USD 83,200-107,500 annualized) suggests competitive positioning for a contract role

Role Significance

Typically interfaces with 5-8 team members across product, marketing, and R&D departments, possibly leading a small insights team
Senior strategic position with direct influence on product development and business strategy. Role combines traditional consumer insights with modern data analytics leadership

Key Projects

New product development research initiatives Consumer behavior trend analysis programs Market positioning strategy development Competitive landscape analysis frameworks

Success Factors

Ability to translate complex data into actionable business recommendations Strong stakeholder management across multiple departments Balance of technical expertise with strategic thinking Proactive trend identification and market analysis capabilities

Market Demand

High demand with growing emphasis on data-driven consumer insights. The combination of traditional research skills with technical capabilities makes this a sought-after profile

Important Skills

Critical Skills

Consumer insights methodology expertise - essential for driving evidence-based product decisions Technical analysis tools (Python, Tableau) - critical for modern data processing and visualization Strategic communication skills - vital for influencing cross-functional stakeholders

Beneficial Skills

Innovation research experience Global market analysis capabilities Advanced statistical analysis skills

Unique Aspects

Combination of traditional CPG experience requirement with technology sector focus
Strong emphasis on innovation and future-facing insights
Remote work opportunity with strict geographical requirements

Career Growth

2-4 years in role before progression to director level, depending on impact and organization growth

Potential Next Roles

Director of Consumer Insights Head of Market Strategy VP of Consumer Research Chief Consumer Officer

Company Overview

Geologics Corporation

Geologics Corporation appears to be a government contractor expanding into consumer-focused technology sectors

Mid-sized contractor with growing commercial division
Strong East Coast presence with emphasis on EST/CST timezone operations
Professional services environment with emphasis on security clearance and compliance
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  • Industry trends and market dynamics
  • Salary estimates and market demand analysis
  • Role significance and career growth potential
  • Critical success factors and key skills
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