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Sr. Lead, Sports Marketing UK - Job Opportunity at Under Armour

Remote, United Kingdom
Full-time
Senior
Posted: January 23, 2025
Remote
GBP 85,000 - 120,000 per year based on seniority and market conditions for senior sports marketing roles in the UK

Benefits

Premium fitness benefits package with discounted gym membership demonstrating commitment to employee wellness
Comprehensive employee merchandise discount program reflecting brand engagement
Flexible 40-hour work week with remote work capabilities
Generous 25 days holiday plus bank holidays exceeding market standard
Progressive volunteer program with 40 hours paid time off
Extensive employee resource groups promoting diversity and inclusion
Comprehensive physical wellness and mental health support programs

Key Responsibilities

Strategic management of high-value athlete, influencer, and partnership portfolios with direct P&L responsibility
Cross-functional leadership coordinating with Product, Innovation, Content, Brand, Operations, Legal, Finance, Communications, Strategy, Events, and Retail teams
End-to-end partnership lifecycle management including recruitment, negotiations, onboarding, and activation
Strategic integration of sports marketing assets into GTM processes with campaign influence
Budget management across T&E, Asset, and Marketing expenditures with ROI accountability
Product seeding strategy development and execution with forecast planning

Requirements

Education

Bachelor's degree or Master's degree

Experience

10 years with Bachelor's, 8 years with Master's, or 14 years without degree

Required Skills

Deep knowledge of grassroots and professional football landscape Superior negotiation and communication skills Cross-functional relationship management Marketing strategy expertise Budget management Project management Stakeholder management
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Sauge AI Market Intelligence

Industry Trends

Sports marketing is increasingly shifting towards digital-first engagement strategies with emphasis on authentic storyteller partnerships Growing importance of data-driven ROI measurement in sports marketing investments Rising focus on grassroots and community engagement alongside professional athlete partnerships

Role Significance

Likely leads a team of 3-5 direct reports with matrix management of agency and partner relationships
Senior strategic position with significant budget authority and direct impact on brand presence in the UK market

Key Projects

Major athlete partnership launches and activations Strategic market entry initiatives Brand campaign development and execution Community engagement programs

Success Factors

Strong understanding of UK sports culture and market dynamics Ability to balance commercial objectives with authentic brand storytelling Excellence in stakeholder management across multiple organizational levels Strategic budget optimization skills

Market Demand

High demand role due to growing sports marketing budgets and digital transformation initiatives in the athletic apparel industry

Important Skills

Critical Skills

Sports industry network and relationship management expertise essential for partnership development Strategic planning and execution capabilities crucial for market growth Financial acumen for managing significant marketing investments

Beneficial Skills

Digital marketing expertise for integrated campaign execution Data analytics skills for performance measurement Crisis management experience for high-profile partnership management

Unique Aspects

Rare opportunity to shape brand strategy in key growth market
Significant autonomy in remote work environment while managing high-profile partnerships
Direct involvement in major sports marketing initiatives with global visibility

Career Growth

Typical progression to next level within 3-4 years based on performance and market growth

Potential Next Roles

Head of Sports Marketing - EMEA Marketing Director Brand Partnerships Director

Company Overview

Under Armour

Under Armour is a leading global athletic performance apparel, footwear, and accessories brand focusing on innovation and technical performance

Major competitor in the premium athletic wear segment, challenging established brands through innovation and performance focus
Strategic focus on UK market expansion with significant investment in local partnerships and brand building
Performance-driven culture with strong emphasis on innovation, athlete focus, and sustainability
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