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SVP of Digital Marketing - Job Opportunity at Operation Hope

Atlanta, United States
Full-time
Senior
Posted: May 2, 2025
On-site
USD 110,000 - 125,000 per year

Benefits

Healthcare coverage typical of non-profit sector
Professional development opportunities
Mission-driven work environment
Social impact focus

Key Responsibilities

Lead organization-wide digital marketing strategy development and execution
Direct multi-channel campaign management across web, social, and email platforms
Oversee digital ad spend optimization and ROI tracking
Drive technical implementation of marketing analytics and user experience improvements
Manage vendor relationships and agency partnerships
Develop data-driven marketing strategies to increase organizational reach and impact

Requirements

Education

Bachelor's or master's degree in marketing, communications, digital commerce or related field

Experience

5-10 years of experience in digital marketing

Required Skills

SEM - keyword mgmt, bidding and buying strategies Paid Media buying and channel prioritization Social Media Mgmt Email Mgmt Account Based marketing for partners Digital Reporting and Analytics Content Strategy development SEO Customer journey and content mapping Content Development and maintenance Copywriting Liaising with various depts on content planning and calendaring A/B and multivariate testing of web content Site tagging and tracking Web User Analytics Online fundraising experience or retail ecommerce experience
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Sauge AI Market Intelligence

Industry Trends

Non-profit digital transformation is accelerating, with increasing focus on data-driven marketing and personalized donor engagement Integration of marketing technology stacks is becoming crucial for non-profits to compete effectively Rising importance of multi-channel attribution and ROI measurement in non-profit marketing

Salary Evaluation

The offered salary range of $110,000-$125,000 is slightly below market for similar roles in the for-profit sector, where comparable positions typically command $130,000-$160,000. However, this is competitive within the non-profit sector, especially considering the mission-driven nature of the work.

Role Significance

Likely managing a small to medium internal team with oversight of external agency relationships
Senior leadership position with direct influence on organizational growth and digital transformation initiatives

Key Projects

Digital transformation initiatives Marketing automation implementation Donor journey optimization Multi-channel campaign strategy development Marketing technology stack integration

Success Factors

Strong balance of technical marketing expertise and strategic leadership skills Ability to operate effectively within non-profit budget constraints while delivering measurable impact Experience in building and optimizing multi-channel marketing programs Strong stakeholder management and cross-functional collaboration capabilities

Market Demand

High demand position due to increasing digital transformation needs in non-profit sector and limited talent pool with both technical marketing expertise and non-profit experience

Important Skills

Critical Skills

Digital marketing strategy development with focus on non-profit sector nuances Marketing technology stack integration and optimization Data-driven decision making and analytics Multi-channel campaign management Stakeholder management and cross-functional leadership

Beneficial Skills

Non-profit sector experience Financial services marketing background Change management expertise Public speaking and thought leadership Grant marketing and fundraising experience

Unique Aspects

Rare opportunity to lead digital transformation at nation's largest financial education non-profit
Combination of social impact and advanced marketing technology implementation
Significant potential for industry influence and thought leadership

Career Growth

Typical progression to CMO role within 3-5 years given successful performance and organizational growth

Potential Next Roles

Chief Marketing Officer Chief Digital Officer VP of Marketing Operations Head of Digital Transformation

Company Overview

Operation Hope

Operation HOPE is the nation's largest non-profit focused on financial education and empowerment, positioning it as a leader in economic justice initiatives

Premier position in financial education non-profit sector with significant national presence
Strong Atlanta headquarters with national service footprint
Mission-driven environment with emphasis on social impact and professional development
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