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Tourism Marketing Manager - Job Opportunity at CHINA EXPRESS TRAVEL (S) PTE LTD

Singapore, Singapore
Full-time
Mid-level
Posted: June 27, 2025
On-site
SGD 5,000 - 6,000 per month

Benefits

Competitive monthly salary ranging from SGD 5,000-6,000 positioning the role above entry-level compensation in Singapore's tourism sector
Opportunity to work with international markets and diverse cultural segments enhancing global marketing expertise
Exposure to integrated marketing channels providing comprehensive digital marketing experience across multiple platforms
Professional development through partnership management with OTAs and influencers expanding industry network

Key Responsibilities

Drive strategic revenue growth through comprehensive integrated marketing campaigns across digital and traditional channels, directly impacting company's market share and customer acquisition
Lead digital transformation initiatives by managing e-commerce operations and website optimization, ensuring competitive positioning in the online travel marketplace
Execute data-driven advertising strategies across Google Ads, Facebook, and Instagram platforms while optimizing ROI to maximize marketing budget efficiency and campaign performance
Spearhead product innovation and market positioning by designing and packaging new tourism offerings in collaboration with cross-functional teams to capture emerging market opportunities
Orchestrate brand consistency and creative excellence across all marketing touchpoints through coordination with design and development teams, strengthening brand recognition and customer loyalty
Establish and nurture strategic partnerships with online travel agencies, social media influencers, and industry platforms to expand market reach and enhance distribution channels
Conduct comprehensive market intelligence analysis using customer data and performance metrics to inform strategic decision-making and identify growth opportunities

Requirements

Education

Bachelor's degree or master in Marketing, Management, or a related field

Experience

Minimum of 1 years of experience in tourism marketing

Required Skills

In-depth knowledge of tourism market trends, marketing channels, and promotional techniques Strong leadership, communication, and project management skills Proficient in data analysis and report writing; capable of making data-driven decisions Fluency in English and Mandarin (spoken and written); additional languages are a plus Experience in international tourism marketing or working with overseas markets is preferred
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Sauge AI Market Intelligence

Industry Trends

The tourism industry is experiencing a significant digital transformation with increased emphasis on omnichannel marketing strategies, as travelers increasingly research and book through multiple touchpoints before making decisions. This shift has made integrated marketing expertise particularly valuable, with companies seeking professionals who can seamlessly blend online and offline marketing approaches. Southeast Asian tourism markets are witnessing a surge in Chinese outbound travel, creating substantial opportunities for companies specializing in China-Singapore travel corridors. The growing middle class in China and easing of travel restrictions have created a robust market for experienced tourism marketers who understand both cultures and can navigate cross-border marketing challenges. Social commerce and influencer partnerships have become critical components of tourism marketing, with travelers relying heavily on social proof and authentic experiences shared through digital platforms. Companies are increasingly investing in partnership strategies with key opinion leaders and online travel agencies to capture market share in the competitive tourism landscape.

Salary Evaluation

The offered salary range of SGD 5,000-6,000 monthly (approximately SGD 60,000-72,000 annually) is competitive for Singapore's tourism marketing sector, particularly for a role requiring bilingual capabilities and international market focus. This compensation level reflects the premium placed on China market expertise and integrated marketing skills in Singapore's strategic position as a regional hub.

Role Significance

The role typically involves managing a small team of 2-4 marketing specialists and coordinating with external vendors, designers, and developers. The position likely reports to a Marketing Director or General Manager while having direct oversight of junior marketing staff and campaign execution teams.
This role represents a strategic mid-level marketing position with significant autonomy and cross-functional leadership responsibilities. The position combines tactical execution with strategic planning, requiring the ability to influence multiple stakeholders and drive revenue-impacting initiatives across various marketing channels.

Key Projects

Leading major product launch campaigns for new tourism packages targeting specific market segments Implementing comprehensive digital transformation initiatives to modernize marketing infrastructure and customer journey optimization Developing strategic partnership agreements with major OTAs and regional tourism boards to expand market reach Executing annual marketing budget planning and ROI optimization across all channels and campaigns

Success Factors

Deep understanding of Chinese consumer behavior and travel preferences combined with knowledge of Southeast Asian tourism offerings, enabling effective bridge-building between markets and cultural nuances that drive booking decisions. Mastery of integrated marketing campaign management across digital and traditional channels, with proven ability to optimize budget allocation and measure ROI across diverse touchpoints while maintaining consistent brand messaging. Strong analytical capabilities to interpret market data, customer insights, and campaign performance metrics, translating findings into actionable strategies that drive measurable business growth and competitive advantage. Exceptional project management and cross-functional leadership skills to coordinate complex marketing initiatives involving multiple stakeholders, external partners, and tight deadlines while maintaining quality and strategic alignment.

Market Demand

High demand exists for tourism marketing professionals with bilingual English-Mandarin capabilities and international market experience, particularly those who can navigate the China-Southeast Asia travel corridor. The combination of digital marketing expertise, cultural understanding, and tourism industry knowledge creates a strong value proposition in the current market.

Important Skills

Critical Skills

Bilingual proficiency in English and Mandarin is absolutely essential for this role, as it enables effective communication with diverse customer segments, partner organizations, and internal teams. This skill directly impacts the ability to create culturally appropriate marketing content, negotiate partnerships, and understand market nuances that drive booking decisions. Integrated marketing campaign management across digital and traditional channels is fundamental to success, as the tourism industry requires seamless customer journey orchestration from awareness to booking. This skill determines the ability to optimize marketing spend, reach target audiences effectively, and drive measurable revenue growth. Data analysis and performance optimization capabilities are critical for demonstrating ROI and making informed strategic decisions in an increasingly competitive market. These skills enable the identification of successful campaigns, customer behavior patterns, and market opportunities that drive business growth.

Beneficial Skills

Advanced social media marketing and influencer partnership management skills are increasingly valuable as travelers rely heavily on social proof and authentic experiences shared through digital platforms when making travel decisions. E-commerce platform management and conversion optimization expertise provide significant advantages in the digital-first travel booking environment, enabling direct revenue impact through improved user experience and booking funnel optimization. Cross-cultural marketing psychology understanding enhances the ability to create compelling campaigns that resonate with diverse audience segments, particularly important in the China-Southeast Asia travel market where cultural nuances significantly influence purchasing decisions.

Unique Aspects

The role combines expertise in two distinct but connected markets (China and Singapore), requiring deep cultural understanding and the ability to create marketing messages that resonate across different consumer behaviors and preferences.
Integration of traditional tourism marketing with modern e-commerce operations creates a unique skill development opportunity, blending relationship-based travel services with digital-first customer acquisition strategies.
Direct involvement in product development and packaging provides strategic influence beyond typical marketing roles, allowing for end-to-end campaign creation from concept to execution and performance analysis.
The bilingual requirement and international market focus create opportunities for career development across multiple Asian markets, with transferable skills for regional expansion roles.

Career Growth

Career progression typically occurs within 2-4 years given the strategic nature of the role and the high-growth tourism sector, with advancement opportunities accelerated by successful campaign performance and market expansion achievements.

Potential Next Roles

Marketing Director or Head of Marketing within 2-3 years, overseeing comprehensive marketing strategy and larger team management responsibilities Regional Marketing Manager for Southeast Asia or Greater China markets, expanding scope to multiple countries and larger budget management Product Marketing Manager or Business Development Manager roles, leveraging market knowledge and partnership experience to drive product strategy

Company Overview

CHINA EXPRESS TRAVEL (S) PTE LTD

China Express Travel (S) Pte Ltd operates as a specialized travel services company focused on facilitating travel between China and Singapore, positioning itself within the growing cross-border tourism segment. The company likely serves both individual travelers and corporate clients, offering comprehensive travel solutions including tour packages, visa services, and cultural experience programs.

The company occupies a niche position in Singapore's competitive tourism market, specializing in the China-Singapore travel corridor which represents a high-value segment due to strong economic ties and cultural connections between the two countries. This specialization provides competitive advantages in understanding specific market needs and regulatory requirements.
Based in Singapore, the company serves as a strategic gateway for Chinese travelers to Southeast Asia while also facilitating Singaporean and regional travel to China. This positioning leverages Singapore's role as a regional hub and its strong diplomatic and economic relationships with China.
The work environment likely emphasizes cultural sensitivity, bilingual communication, and international business practices. Given the tourism industry's customer-centric nature and the company's cross-cultural focus, the workplace probably values relationship-building, attention to detail, and adaptability to changing market conditions.
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