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Trainee (w/d/m) im Traineeprogramm "Digitale Medien / Kommunikation" - Job Opportunity at EWE NETZ GmbH

Oldenburg, Germany
Full-time
Entry-level
Posted: July 21, 2025
On-site
EUR 45,000-52,000 annually. German trainee programs in large utility companies typically offer competitive starting salaries with structured progression. EWE NETZ, as a major regional infrastructure provider, likely positions compensation at the higher end of the market range to attract top talent in the competitive digital marketing field.

Benefits

Comprehensive 24-month structured trainee development program offering accelerated career progression and extensive networking opportunities
Digital Marketing Manager certification upon completion, providing industry-recognized credentials that enhance long-term career prospects
Multi-departmental rotation across communication and marketing units, delivering broad exposure to diverse business functions and strategic perspectives
Extensive mentorship ecosystem including trainee referents, mentors, patrons, and buddy system, ensuring comprehensive professional guidance and support
Targeted personal and professional development programs designed to build both technical expertise and leadership capabilities
Modern flexible work environment with significant autonomy and diverse advancement pathways supporting work-life integration

Key Responsibilities

Lead strategic digital communication initiatives across multiple platforms, directly impacting brand visibility and stakeholder engagement in the energy infrastructure sector
Drive cross-functional collaboration across diverse business units within the EWE Group, contributing to organizational alignment and communication effectiveness
Execute high-impact marketing and communication projects that support business objectives and enhance market positioning
Develop and implement data-driven communication strategies that measurably contribute to organizational success and customer engagement
Spearhead innovation initiatives in digital marketing and artificial intelligence applications, positioning the organization at the forefront of industry transformation
Build and maintain strategic relationships with internal stakeholders and external partners, expanding professional networks that drive business value

Requirements

Education

Bachelor or Master degree in Marketing, Communication Management, Journalism, Media Economics, Digital Management, or comparable field

Experience

First practical experience through internships or freelance work, ideally in agencies, media companies, or communication departments

Required Skills

Enthusiasm for future-oriented topics and developments in the digital environment, particularly around artificial intelligence and innovation Strategic perspective understanding communication as both creative discipline and lever for business success Interest in economic relationships and data-oriented communication thinking Strong communication skills for clear, convincing, and target-group-appropriate content delivery Ability to quickly understand complex topics, think analytically, and work structured Initiative, responsibility, and desire to help shape topics and contribute new ideas Authentic appearance, team spirit, and enthusiasm for change Excellent German language skills (C1 level)

Certifications

Digital Marketing Manager certification (provided during program)
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Sauge AI Market Intelligence

Industry Trends

The European energy sector is undergoing massive digital transformation driven by smart grid implementation, renewable energy integration, and regulatory requirements for enhanced grid intelligence. This creates unprecedented demand for professionals who can bridge technical infrastructure expertise with sophisticated digital communication strategies. Artificial intelligence and data analytics are revolutionizing utility sector communications, enabling predictive maintenance messaging, personalized customer engagement, and real-time crisis communication management. Organizations require communication professionals who understand both the technical capabilities and strategic applications of these technologies. The German Energiewende (energy transition) has created complex stakeholder communication challenges requiring professionals who can translate technical infrastructure developments into compelling narratives for diverse audiences including regulators, customers, and community stakeholders.

Role Significance

Likely integration into a communication team of 8-12 professionals with exposure to multiple departments. The trainee will work closely with senior communication managers and have opportunities to lead specific digital initiatives while receiving comprehensive mentorship support.
Strategic entry-level position designed for high-potential graduates seeking accelerated career development. The role carries significant responsibility for digital communication strategy and cross-functional collaboration, indicating preparation for future leadership positions within the organization.

Key Projects

Development and implementation of comprehensive digital communication strategies for major infrastructure projects and regulatory compliance initiatives Creation of innovative customer engagement campaigns leveraging artificial intelligence and data analytics to enhance service delivery communication Cross-functional collaboration on crisis communication protocols for critical infrastructure incidents, ensuring rapid and effective stakeholder notification systems

Success Factors

Ability to rapidly assimilate complex technical concepts and translate them into accessible communication strategies that resonate with diverse stakeholder groups including regulatory bodies, customers, and community leaders Strong analytical mindset combined with creative communication skills, enabling data-driven decision making while maintaining engaging and persuasive messaging across digital platforms Proactive leadership qualities and change management capabilities, essential for driving digital transformation initiatives and adapting communication strategies to evolving technological and regulatory landscapes Cross-cultural communication competence and stakeholder management skills, critical for operating within the complex European energy regulatory environment and managing diverse regional interests

Market Demand

High demand driven by digital transformation initiatives across the energy sector, particularly for professionals who can combine traditional communication expertise with emerging digital technologies and data-driven approaches.

Important Skills

Critical Skills

Strategic communication thinking is essential because utility sector communication directly impacts regulatory compliance, customer satisfaction, and public acceptance of critical infrastructure projects. Professionals must understand how communication decisions affect business outcomes and stakeholder relationships. Data-driven analytical capabilities are crucial as the energy sector increasingly relies on sophisticated analytics for grid optimization, customer engagement, and predictive maintenance. Communication professionals must interpret complex data and translate insights into actionable communication strategies. Digital platform expertise is fundamental given the sector's digital transformation requirements and the need for multi-channel stakeholder engagement spanning regulatory reporting, customer communication, and public relations management.

Beneficial Skills

Artificial intelligence and automation knowledge provides significant competitive advantage as utility companies implement AI-driven customer service, predictive analytics, and automated communication systems for grid management and customer engagement. Cross-cultural communication skills offer substantial value given the European energy market integration and the need for consistent communication strategies across diverse regional markets and regulatory environments. Crisis communication expertise becomes increasingly valuable as climate change and energy transition create more complex emergency scenarios requiring rapid, coordinated communication responses across multiple stakeholder groups and communication channels.

Unique Aspects

Rare opportunity to gain comprehensive exposure to multiple critical infrastructure sectors within a single organization, providing unique insights into the interconnected nature of modern utility systems and their communication requirements
Direct involvement in Germany's energy transition initiatives, offering firsthand experience with one of Europe's most ambitious renewable energy transformation programs and its associated communication challenges
Access to cutting-edge smart grid and digital infrastructure technologies, providing practical experience with emerging communication applications in artificial intelligence, IoT, and data analytics
Comprehensive video application requirement demonstrates the company's commitment to innovative recruitment practices and emphasis on authentic communication skills assessment

Career Growth

Accelerated progression timeline with potential for management responsibilities within 4-5 years due to structured trainee program and comprehensive skill development. The energy sector's digital transformation creates rapid advancement opportunities for professionals with strong technical and communication capabilities.

Potential Next Roles

Digital Marketing Manager or Senior Communication Specialist within 3-4 years, leading comprehensive digital strategy development and team management responsibilities Corporate Communication Manager or Business Development Communication Lead within 5-7 years, overseeing strategic communication initiatives and stakeholder relationship management Director of Digital Communication or Head of Marketing Communication within 8-10 years, driving organizational communication strategy and digital transformation initiatives

Company Overview

EWE NETZ GmbH

EWE NETZ GmbH operates as a major regional infrastructure provider managing critical utility networks including electricity, heat, gas, telecommunications, and drinking water across Northern Germany. The company represents a significant player in the German energy transition, managing complex technical infrastructure while adapting to renewable energy integration and smart grid requirements.

Strong regional market position as an established utility infrastructure operator with significant influence in the German energy sector. The company benefits from stable regulatory relationships and long-term infrastructure contracts while positioning itself for digital transformation leadership.
EWE NETZ serves as a critical infrastructure backbone for Northern German regions, providing essential services that require sophisticated communication strategies for diverse stakeholder groups including municipalities, businesses, and residential customers across both urban and rural areas.
Professional environment emphasizing technical excellence, regulatory compliance, and innovation, with strong focus on employee development and cross-functional collaboration. The company culture likely balances traditional German engineering precision with contemporary digital workplace flexibility and continuous learning emphasis.
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