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Web Content Director - Job Opportunity at Super Bright LEDs

Earth City, United States
Full-time
Senior
Posted: March 15, 2025
On-site
USD 90,000-110,000 per year

Benefits

Comprehensive healthcare package including medical, dental, and vision coverage with competitive terms
Robust 401(k) with 6% company match exceeding industry standards
Flexible scheduling options supporting work-life balance
Complete insurance package including Life/AD&D, STD, LTD coverage
Employee assistance program demonstrating commitment to workforce wellbeing
Structured PTO policy including holidays and personal time
Employee product discounts supporting product familiarity

Key Responsibilities

Lead strategic content development across multiple digital platforms to drive business growth and market penetration
Direct and mentor cross-functional content team spanning technical writing, photography, video production, and graphic design
Develop and implement data-driven content strategies aligned with business objectives and customer personas
Oversee quality assurance processes for product content accuracy and competitive positioning
Manage content distribution across multiple channels while maintaining brand consistency
Drive SEO optimization and digital marketing initiatives to enhance online visibility

Requirements

Education

Bachelor's degree in marketing, communications, journalism, or related field (advanced degree preferred)

Experience

5+ years in content strategy or digital marketing

Required Skills

Content management (4 years required) Management experience (4 years required) SEO tools expertise (4 years required) Technical writing (2 years required) Web analytics proficiency (3 years required) E-commerce experience (3 years preferred) Product marketing (3 years preferred)
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Sauge AI Market Intelligence

Industry Trends

The LED lighting industry is experiencing rapid digital transformation, with increased focus on online sales channels and technical content delivery Growing emphasis on sustainability and energy efficiency is driving content needs around education and specification details Rise of smart lighting systems is creating demand for more complex technical content and user education materials

Salary Evaluation

The offered salary range of $90,000-110,000 is competitive for the midwest market but slightly below major tech hubs. For a senior content role with technical focus, this range aligns with regional standards while offering room for growth.

Role Significance

Based on the scope of responsibilities, likely managing a team of 5-8 content specialists across different disciplines
Senior leadership position with direct impact on digital strategy and revenue generation through content optimization and team management

Key Projects

E-commerce platform content optimization and technical documentation overhaul Cross-channel content strategy development and implementation Team structure development and process optimization SEO and digital presence enhancement initiatives

Success Factors

Strong technical understanding of LED lighting products and applications Ability to balance technical accuracy with marketing effectiveness Experience in managing and developing creative teams Data-driven decision making capabilities Understanding of e-commerce dynamics and digital user behavior

Market Demand

High demand position reflecting the growing importance of technical content leadership in manufacturing and e-commerce sectors. The combination of content strategy and technical product knowledge makes this role particularly valuable.

Important Skills

Critical Skills

Technical content strategy - essential for translating complex product information into accessible content Team leadership - critical for managing diverse content creation teams SEO and analytics expertise - crucial for driving online visibility and measuring content effectiveness

Beneficial Skills

Industry-specific technical knowledge Project management methodologies Video content strategy experience E-commerce platform expertise

Unique Aspects

Combination of technical product knowledge and content strategy requirements sets this role apart from typical content director positions
Focus on both B2B and B2C content strategy requires versatile skill set
Strong emphasis on team leadership and process development indicates growth phase

Career Growth

2-3 years in role before advancement, depending on business growth and performance

Potential Next Roles

Digital Marketing Director E-commerce Director Chief Digital Officer VP of Digital Strategy

Company Overview

Super Bright LEDs

Super Bright LEDs is a specialized LED lighting manufacturer and retailer focusing on both consumer and commercial markets

Mid-sized player in the LED lighting space with strong online presence and technical expertise
Significant midwest presence with national reach through e-commerce operations
Professional yet casual environment with emphasis on technical expertise and digital innovation
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Data Sources & Analysis Information

Job Listings Data

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  • Industry trends and market dynamics
  • Salary estimates and market demand analysis
  • Role significance and career growth potential
  • Critical success factors and key skills
  • Unique aspects of each position

This integration of reliable job data with AI-powered analysis helps provide you with comprehensive insights for making informed career decisions.